#279: How to Successfully Manage Multiple Storefronts with Jennafer King & Jessica Divine, Founders of The Red Racoon Boutique
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 6 October 2020
⏱️ 45 minutes
🧾️ Download transcript
Summary
Today on the #BoutiqueChat podcast Jennafer King & Jessica Divine, founders of The Red Racoon Boutique, join us for How to Successfully Manage Multiple Storefronts. The Red Racoon Boutique was Indiana Boutique of the year in 2020, Overall Storefront Boutique of the Year in 2019, and Runner up Storefront in 2018. They go over how they manage their inventory across multiple storefronts, tips for live selling, and how they've created a strong team dynamic. But that's not all, tune in to hear more from this incredible sister duo!
Transcript
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| 0:00.0 | It's time for episode number 279, and we're talking to a duo of boutique owners slash sisters |
| 0:06.7 | with not only one, but two storefronts and a very busy online boutique. |
| 0:11.4 | You guys are going to love hearing from the girls at the Red Raccoon Boutique. |
| 0:20.0 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:24.8 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:29.9 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:34.6 | Let's hear from those insiders, experts, and strategists that actually make it |
| 0:38.2 | happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:50.6 | I've had the pleasure of meeting the entire family behind the Red Raccoon Boutique |
| 0:54.8 | a handful of times since they've been longtime boutique hub members. So today I am so excited |
| 0:59.7 | to introduce them to you and to talk all about what's made their business a success. |
| 1:03.8 | From being the 2018 runner-up storefront boutique of the year in Indiana to the 2019 |
| 1:09.8 | overall boutique of the year winner plus the 2019 overall boutique of the year winner plus the |
| 1:12.3 | 2020 overall boutique of the year winner. These gals have got some awesome things going on from |
| 1:17.2 | running two storefront businesses, a very busy live sale and online business, and multiple |
| 1:23.3 | other family businesses. Today you're going to meet both Jennifer and Jessica, who are sisters in the |
| 1:28.3 | business, plus you're going to hear about their mom, Jamie, who also is like the glue that keeps the |
| 1:33.3 | family together as well. We're going to talk about all of the ins and outs of building the business, |
| 1:38.6 | of managing inventory in multiple locations, of live sale, ups and downs downs of what it means to go to market. |
| 1:45.9 | And of course, how 2020 has really changed their business. |
| 1:48.8 | So get ready to take notes. |
| 1:50.3 | I know you're going to love this episode. |
... |
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