You're listening to the My Wife Quitter Job Podcast, the place where I bring on successful bootstrap business owners and delve deeply into the strategies they use to grow their businesses.

Now today I have my buddy Ezra Firestone from Smartmarketer, Zippify, and Boom back on the show.

And this time we're going to talk about some of the struggles he's recently had with his

e-commerce brand and how he has overcome them.

It is a great episode that you should listen straight to the end. But before we begin I want to thank

Clavio for sponsoring this episode. Black Friday is right around the corner and for my e-commerce store

email marketing is a Clavio is the growth marketing platform chosen by over 20,000 brands generating more than 3.7 billion dollars in revenue just in the last year.

And with the holiday season right around the corner, Clavio has created the ultimate planning guide for crushing those holiday revenue targets.

From marketing creative to segmentation strategy, these are proven tactics for more personalized

marketing, especially in time for the holiday season.

So visit Clavio.com slash my wife to get

Clavio's holiday planning guide. Remember that's KLA v I yo dot com slash my wife.

I also want to give you a shout out to Privy who is also a sponsor of the show

Privy is a tool that I used to build my email list for both my blog and my online

store. Now what does Privy do? Well Privy is an email list growth platform and they manage all of my email

marketing provider. Now there are a bunch of companies out there that will manage your email capture

forms, but I like Privy because they specialize in e-commerce.

Right now I'm using Privy to display a cool Wheel of Fortune pop-up.

Basically our user gives their email for a chance to win valuable prizes in our store, and customers

love the gamification aspect of this.

When I implemented this form, email signups increased by 131%.

I'm also using their new Kart Saver pop-up feature to recover abandoned carts as well. So bottom line,

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