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Side Hustle School

#2783 -Q&A: “How can I scale my art business using social media?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 14 August 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

In this episode, we explore how artists can scale their businesses using social media and targeted ads, and other effective strategies. Special case study: a listener in Miami! Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

All right, always so many interesting questions coming in from listeners. Yesterday we talked about side hustling

0:13.5

while incarcerated or building skills well incarcerated so that that person can

0:17.9

start a side hustle, do something entrepreneurial, make a living for themselves

0:21.6

once they are on the outside. Today we've got a question

0:24.6

how can I scale my art business using social media? This comes to us from Miami.

0:30.0

Michelle in Miami is an artist looking to reach a broader audience.

0:34.0

She's seen some examples of artists and authors who have done really well using social media

0:40.4

advertising in particular. And how does that work?

0:44.4

Like we've talked about all these things in different ways,

0:46.2

but have we ever actually put them all together?

0:48.6

An artist who wants to scale their work using social media

0:51.4

and specifically using ads on social media.

0:54.2

So let's consider some practical strategies to help Michelle, maybe somebody else out there as well

0:58.9

take their art business to the next level.

1:01.5

Her questions coming up and my answer as well. Stay tuned. Hey, I'm Michelle from Miami. I'm an artist and a big fan of your show and I enjoyed seeing

1:19.1

you on your last book tour. Here's my question. Currently, I sell my artwork individually, but I've heard of

1:25.3

artists who manage to sell their work at scale, reaching a broader audience and

1:29.6

significantly increasing their income, especially using social media ads.

1:34.7

How do these artists achieve such success and what strategies can I use to scale my art business?

1:41.0

I'm particularly interested in tips on marketing. Any insights would be

1:45.1

greatly appreciated.

1:47.0

All right Michelle, thank you so much.

...

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