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Trading Secrets

278. Hilary Musser: Netflix’s Members Only Palm Beach Star on High-End Development and Real Estate, Realities of Reality TV, and Building From the Ground Up

Trading Secrets

Audioboom Studios

Business News, News, Entrepreneurship, Business, Self-improvement, Education

4.95.8K Ratings

🗓️ 9 February 2026

⏱️ 85 minutes

🧾️ Download transcript

Summary

This week, Jason is joined by luxury real estate developer, entrepreneur, and one of the standout stars of Netflix’s Members Only Palm Beach, Hilary Musser!

With more than two decades in Palm Beach, Hilary has built a powerhouse career in high-end real estate, overseeing and selling millions and millions of dollars in luxury properties and custom waterfront estates. Known for her sharp business instincts, meticulous eye for design, and a deep understanding of elite social circles, Hilary brings a unique perspective on wealth, influence, and building success on your own terms. 
Hilary opens up about why she doesn’t believe in the idea of “Palm Beach royalty,” and how she’s focused on building something entirely her own in Palm Beach in 2005. She breaks down what that process really looks like, from developer margins to the importance of exceptional taste and staying true to her brand. She also shares how she reaches her buyers, and the unexpected path that led her to working with Netflix. Hilary talks about why she has no plans to join the Real Housewives franchise, and the kinds of shows she actually enjoys. She reflects on how her son views her time on reality TV, a moment she wishes she had heard in real time, and the biggest lessons she took from the experience—especially when it comes to protecting her son and maintaining her values around love and money.
She also gets into the details of her closet, her personal rules of etiquette, her charity work, and the future goals she’s most excited about.
Hilary reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Hilary Musser + Website

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Transcript

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0:00.0

Welcome back to another episode of Trading Secrets. I am here live in San Francisco just before Super Bowl on Super Bowl Sunday. Obviously when this is out, the Super

0:22.1

Bowl game will have been over. But I got David Ardwin, the Curious Canadian with me, a little

0:27.5

intro before the Hillary Musser episode. David, I got to tell you, it is wild here in San

0:34.1

Francisco, star studded, packed. We were at the Madden Bowl, the SI event, the Maxim event, the Guy Fieri, tailgate, the fan duel party.

0:43.3

It's just been wild. ReWired has a house here.

0:47.3

We have five or so content creators staying here, had a big happy hour.

0:51.3

We have some brands sponsoring the house.

0:55.6

Shout out to not.

0:57.3

They're my big sponsor this weekend.

0:59.8

But just a lot of action this weekend.

1:02.4

We also had corporate bro on, which I got to tell you, David, maybe one of the best episodes that we've had in a long time as far as masterclass of

1:07.9

understanding the business behind social media. Like if anybody wanted to start,

1:12.9

he provides the framework for it. And I think it's so important because this is a guy who worked

1:17.3

in corporate sales. He was grinding in enterprise sales. Then got his MBA in Stanford. Actually,

1:22.8

it was a pro baseball pitcher. And now he's like totally figured out the formula of social media.

1:27.3

So for any business or persons trying to figure it it out that episode was great but they just like

1:30.4

Super Bowl's crazy I'm curious from your end forward new predictions here when you're watching

1:35.2

the Super Bowl content from afar at home in Rochester New York you're seeing it online what

1:39.9

are you thinking like are you ever thinking like what are the questions what the curiosity

1:43.5

you're you're thinking about I'm thinking about why i'm not seeing more uh to be honest i feel like

1:50.2

i'm not seeing that much this year i feel like between the super bowl and the olympics

1:55.8

happening at the same time i don't know how frequently that has happened is it every four

...

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