#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 29 August 2019

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch?

Would you believe me if I also told you that student was an elementary school teacher?

How about a mother of five?

Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one.

Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time.

Tune and and learn all about…

[05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help
[07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy.
[09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up.
[13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed.
[15:20] Jamie’s wall of post-its and what her kids helped her see about her course
[17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads)
[24:39] Jamie’s mind-blowing pricing and results
[27:15] How Jamie got testimonials before her launch was even through
[51:01] Don't try to do what everyone else does just go to where your people are already at.

Transcript

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0:00.0	Raise your hand if you are ready to level up your business in 2023.
0:06.0	You're over the fluffy strategies and you're ready for tangible ones that actually get you results.
0:13.1	And you love tuning into my podcast, but you aren't sure which episodes you should focus on
0:19.0	after all, there are over 500 to choose from.
0:22.5	Well, I hope you have your hand raised right this minute because I have something special for you.
0:27.6	I'm introducing my brand new four question online marketing made easy quiz that's going to give
0:34.6	you a personalized playlist to catapult you into the next stage of your business journey.
0:40.8	That means you'll receive 10 episodes tailored to exactly where you are right now on your entrepreneurial
0:48.1	journey. Whether you're just starting now or you're already well into building your dream
0:52.6	business or you're ready to scale, I've got a playlist for you.
0:56.8	Your personalized playlist will also come with snackable nuggets of wisdom to get you into action
1:02.1	and a little message of encouragement from yours truly. If you've got just 45 seconds,
1:08.5	head to amyporterfield.com forward slash playlist and you could take my brand new quiz and get your
1:14.8	results in personalized playlists delivered right to your email address. That's amyporterfield.com
1:21.5	forward slash playlist. Well, hey there. Welcome back to another episode of the online marketing
1:29.6	made easy podcast. I'm your host, Amy Porterfield. And I've got a prediction for this episode.
1:35.7	I think you're going to love every minute of it. I think you're going to hang on every single word
1:40.7	and you might even talk to yourself while you're listening. So hopefully no one's around because
1:45.4	you're going to say things like what? That's crazy. Oh, that is so good. Oh wait, repeat that. I
1:50.2	want to hear that again. Like those are the things you're going to be saying out loud to nobody.
1:55.2	And that's okay because I like the excitement. The reason why you're going to be thrilled by this
1:59.9	episode is because I get to interview one of my star students. Her name is Jamie Sears and she
	...

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