277: How to Set Up and Sell a Group Coaching Program

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 5 April 2018

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Paul Brodie is a former special needs teacher turned 11-time Amazon bestselling author. What started as a side hustle writing about his own weight loss journey turned into a string of bestselling titles on Amazon, $3000 paid speaking gigs, 1-on-1 self-publishing coaching, and ultimately the group coaching program I invited Paul on the show to share more about. Why go down the group coaching route? After working with other authors on a 1-to-1 basis and seeing them achieve similar success self-publishing their books on Amazon, Paul had "an epiphany.” By developing a group coaching program there was no limit to the number of authors he could work with. Paul dove right in with a live webinar to test his idea for a group coaching program without a huge audience or list of his own. With 5 students signing up on the spot at $1.5k each, he started work on the content and drip-feeding modules out on a weekly basis. Tune in to hear how Paul used the momentum from self-publishing books on Amazon to open up several other business opportunities before landing on the group coaching program. He covers how he set the price for his program, the methods and tools he uses to automate accepting new students, delivering the weekly modules, and where he goes from here. Full Show Notes and PDF Highlight Reel: How to Set Up and Sell a Group Coaching Program

Transcript

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0:00.0	Side Hustle Show, 277, how to set up and sell a group coaching program.
0:05.0	What's up, what's up, Nick, Loper here, welcome to the Side Hustle Show because a good life might just be holding you back from a great life. I've got an
0:15.0	exciting and empowering episode for you today with a former special needs teacher
0:19.2	who took his writing side hustle and turned it into a full-time business.
0:23.8	Paul Brody of Brody.ed.com is an 11-time Amazon best-selling author,
0:29.2	and his books have translated into $3,000 speaking gigs, one-on-one coaching, and the group coaching program we're going to dive into today.
0:37.0	Paul presents group coaching as a way to help more people at the same time achieve their desired results while better leveraging your own expertise and importantly your hours.
0:47.0	So stick around to hear how Paul came up with the idea for his program, how he structured and priced it, and how he sold it and continues to sell it without a huge
0:54.3	email list or built-in audience. Notes and links for this one along with a free
0:58.4	PDF highlight reel with all of Paul's top tips from this episode are at
1:01.9	Side hustle nation.com.
1:04.0	Now Paul had a background in education and I think he's a natural teacher but he
1:08.9	still had a lot to learn about running an online business and that's where
1:11.8	our sponsor skill share
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1:17.2	classes in marketing, business, social media and tons more. Basically any skill you
1:21.5	need to get your side hustle off the ground or take it to the next level.
1:25.0	These are practical on-demand classes taught by industry experts and insiders.
1:29.0	And how about this? Side hustle show listeners get two months of unlimited access for just 99 cents.
1:34.4	Hit up skill share.com slash side hustle to claim that deal.
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1:41.5	I'd also like to think text expander.com for sponsoring this episode. They're a
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