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Side Hustle School

#2766 - Q&A: “Membership site vs. one-time product purchase—what’s best?”

Side Hustle School

Chris Guillebeau

Business, Side Hustle, Entrepreneurship,, Careers, Entrepreneurship, Small Business

4.73.3K Ratings

🗓️ 28 July 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

In this episode, we explore the pros and cons of creating a membership site versus offering a one-time product purchase. Learn which model might be more sustainable for your business, as well as the best fit for your audience.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.substack.com

If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 

To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by Shopify.

0:03.0

Looking to start a side hustle or become your own boss.

0:05.0

Do it with Shopify.

0:07.0

Whether you're selling succulents or stilettoes,

0:09.0

Shopify has the industry leading tools to help you create,

0:12.0

control and grow your own business.

0:13.7

So get serious about selling and get Shopify today.

0:16.7

Sign up for a one pound per month trial period at shopify.coidek slash special offer

0:21.8

or lowercase that That's Shopify.

0:23.9

CODieK slash Special Offer. A membership site or a one-time product purchase. What is the best option?

0:40.0

Welcome to Side Hustle School School. In this, we're going to explore the pros and cons

0:44.3

of creating a membership site

0:45.7

versus offering a one-time product purchase.

0:48.3

And just think about this from the perspective

0:50.3

of a consumer as well as a side hustler when you're shopping for stuff or you look at something online and you're like maybe I want to buy this

0:57.5

The way the offer is presented is gonna make a big difference on your decision whether you're going to sign up or not.

1:03.2

If it's like it's a one-time purchase versus, oh, I have to pay to join this membership

1:07.0

program or a subscription, that's a much higher barrier, that second option.

1:11.5

But as a business owner, you're you're like well I want people to pay

1:13.4

subscription fees like I'm going to make more money over time but will you well sometimes you

1:17.8

will sometimes you won't so that is the difficulty and also the opportunity So learn which model might be more sustainable

1:24.2

for your business as well as the best fit for your audience.

...

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