#276 - Why Your Marketing Should Be Different with Mike Michalowicz

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4.8 • 1.3K Ratings

🗓️ 23 November 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

If marketing is a struggle in your business, it might be time for you to approach it differently. In this episode of Being Boss, Emily interviews guest Mike Michalowicz, an entrepreneurial strategist and author of the new book, Get Different: Marketing That Can’t Be Ignored. They discuss why marketing is important to a business, how to stand out in a sea of competitors, and why your marketing should be different from common norms. You’ll learn the three key elements in Mike’s new book, and how to start positioning yourself as the expert in your creative business.

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Transcript

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0:00.0	Welcome to Being Boss, a podcast for creatives, business owners and entrepreneurs who want
0:06.2	to take control of their work and live life on their own terms.
0:09.8	I'm your host Emily Thompson, and today I'm joined by Mike McCallowicz, author of Profit
0:15.3	First and Fix This Next, to come share more about his most recent book Get Different,
0:21.8	on how and why you need to be thinking outside of the box when it comes to marketing your
0:26.4	business.
0:27.4	As always, you can find all the tools, books and links we reference on the show notes at
0:31.2	www.beingboss.club.
0:34.4	And if you like this episode, be sure to subscribe to this show and share us with a friend.
0:42.4	Sometimes seeing someone else's path to success helps us clearly math out our own.
0:47.6	It's why we all like business podcasts, right?
0:50.2	Well, I'm here to share a show for you to check out, the Female Startup Club podcast,
0:56.1	an amazing resource that shares insights and learnings from the world's most successful
1:00.4	female founders, entrepreneurs and women in business.
1:04.0	In a recent episode, I loved hearing about how Michelle Grant, the founder of Lively The
1:08.8	Longeray and Swimware brand, built and sold her company for $105 million in just three
1:15.9	years.
1:16.9	Total boss move.
1:18.5	So if you're looking for a new pod to inspire your next steps, listen to the Female Startup
1:23.3	Club podcast wherever you get your podcasts.
1:32.4	Confident that he had the formula to success, today's guest became a small business angel
1:37.4	investor and proceeded to lose his entire fortune.
	...

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