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Worth Every Penny Joycast

#276: Serving Clients Better: Kate's Journey from Digital Packages to Wall Art and Albums

Worth Every Penny Joycast

Sarah Petty

Photographysales, Portraitphotography, Photographybusiness, Prophotographers, Photographymarketing, Photography, Entrepreneurship, Business

5 • 3.3K Ratings

🗓️ 13 August 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

You’re booking sessions, making sales… but something still feels off. That was Kate Walton—until she traded digital packages for wall art and albums. In this episode, Kate shares how shifting to a full boutique model brought her a $6,821 sale, deeper client connections, and a business that finally feels right.

If you’re done with hustle that doesn’t fulfill you, Kate’s story will hit home.

• Why the hybrid model left her (and her clients) unfulfilled
• The simple presentation shift that turned digitals into heirlooms
• How she booked fewer sessions—and made more with each one

This isn’t about working harder. It’s about serving better. And that shift can change everything.

RESOURCES:

 Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY
 

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
 
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough
 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/photographybusinessinstitute

 
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Transcript

Click on a timestamp to play from that location

0:00.0

If you've ever looked at your photography business and thought, I'm making money, but this still

0:05.4

doesn't feel right. You're going to love today's guest. I'm talking with Kate, a former

0:12.7

special education teacher turned full-time photographer in small town northwest Georgia. After

0:19.5

five years of working with seniors,

0:21.8

doing some branding and juggling family mini sessions,

0:24.6

Kate was running a hybrid IPS model,

0:28.1

but something felt off.

0:29.8

Her clients were still focused on the digitals,

0:32.8

treating the print credit like a bonus

0:35.0

instead of the main event.

0:37.2

And Kate knew deep down she wasn't serving

0:39.5

them the way she wanted to. She joined Boutique Breakthrough to fix that and shortly after had a $6,821

0:46.8

Julie from a senior session that included wall art, a gorgeous album, and a family who left her studio

0:53.6

with hugs and plans to come back for their next two kids.

0:57.1

If you're craving a business that's both profitable and meaningful, Kate's story is a must here.

1:04.6

You're going to love Kate.

1:07.9

Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three babies to be named one of America's most profitable photographers without working my kids' lives away.

1:20.8

Now I'm the founder of the Photography Business Institute where we provide guided support from start to finish, whether you're a beginner photographer

1:28.7

dipping your toes in or a more advanced photographer with big income goals. Each week on this

1:35.1

podcast, I'll show you how to find and serve photography clients in a world where we can keep

1:41.2

free thanks to everyone having a digital camera in their pocket.

1:46.5

Take the first step to adding more joy and profit to your life by downloading your free

...

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