#2756 - TBT: Charging Higher Rates Through Content Strategy Consulting
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 18 July 2024
⏱️ 6 minutes
🧾️ Download transcript
Summary
In this week’s “Throwback Thursday” segment, we hear from a freelance writer who transformed her business by shifting to content strategy consulting. Learn how she leveraged AI tools to provide stronger insights, resulting in higher-paying work and more consistent client relationships.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Hello my friends what's up welcome to side hustle, I presume, unless this is your very first episode ever |
| 0:16.1 | to listen to, which would be awesome. |
| 0:18.3 | But I'm going to guess that you have been here for a little bit, |
| 0:21.0 | and I'm happy about that. |
| 0:22.4 | This is episode 2,756 throwback |
| 0:25.2 | Thursday charging higher rates through content strategy consulting. Today we're |
| 0:30.4 | going to hear about a really smart pivot that a former freelance writer was able to do. |
| 0:36.4 | Let's see, I guess first I should say last week we heard from a former pro-athlete who becomes a sought-after |
| 0:41.5 | mindfulness coach and they were able to help athletes harness the power of the mind to elevate their game. |
| 0:47.6 | But today as noted this former freelance writer she transforms her business by shifting to content strategy consulting. |
| 0:55.0 | So these are very different businesses. |
| 0:57.0 | Same skill set. |
| 0:58.0 | This person was previously writing articles and blog posts for brands. |
| 1:03.5 | And now they have shifted from actually writing those articles to figuring out what |
| 1:06.4 | should be written. |
| 1:07.8 | And I'm not sure exactly if they're making assignments or what kind of editorial role they have. |
| 1:12.2 | But the point is, she has leveraged AI tools to provide data-driven insights |
| 1:16.7 | which results in higher paying work and more consistent client relationships. |
| 1:21.2 | So all those are good things. So let's hear how this came about. |
| 1:24.5 | I'll pass the microphone over to her and I'll be back at the end to wrap us up. Two years ago I was a freelance writer taking on various assignments from blog posts and |
| 1:40.0 | articles to social media content and newsletters. My days were filled with a mix of projects |
| 1:46.2 | for different clients and while I enjoyed the diversity of work, the rates that I could |
... |
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