Hello my friends what's up welcome to side hustle, I presume, unless this is your very first episode ever

to listen to, which would be awesome.

But I'm going to guess that you have been here for a little bit,

and I'm happy about that.

This is episode 2,756 throwback

Thursday charging higher rates through content strategy consulting. Today we're

going to hear about a really smart pivot that a former freelance writer was able to do.

Let's see, I guess first I should say last week we heard from a former pro-athlete who becomes a sought-after

mindfulness coach and they were able to help athletes harness the power of the mind to elevate their game.

But today as noted this former freelance writer she transforms her business by shifting to content strategy consulting.

So these are very different businesses.

Same skill set.

This person was previously writing articles and blog posts for brands.

And now they have shifted from actually writing those articles to figuring out what

should be written.

And I'm not sure exactly if they're making assignments or what kind of editorial role they have.

But the point is, she has leveraged AI tools to provide data-driven insights

which results in higher paying work and more consistent client relationships.

So all those are good things. So let's hear how this came about.

I'll pass the microphone over to her and I'll be back at the end to wrap us up. Two years ago I was a freelance writer taking on various assignments from blog posts and

articles to social media content and newsletters. My days were filled with a mix of projects

for different clients and while I enjoyed the diversity of work, the rates that I could

...