Side Hustle Show 275, The Tactical Triangle. This is how to double your business in 30 days by tweaking three little levers.

What's up, what's up, Nick Loper here. Welcome to the Side Hustle show because 20% of your actions

generate 80% of your results. The trick of course is figuring out that 20% and to help me do that I've got Mr. 80-20 himself, Perry

Marshall in the house today. Perry is the author of one of my favorite business

books, 80-20 sales marketing, which you can find on Amazon, but you can also

get for a penny plus shipping at perry marshal.com, and doing it that way, is going to enter you into planet perry, as he calls it, and we'll give you a front row seat to some of the best copywriting and email marketing out there.

Now in 80-20 sales marketing, Perry presents the tactical triangle, which is made up of traffic,

conversions, and economics with an 80-20 inside each of those.

Basically, how do people come to know about your business?

How do you convert them into customers and what do you sell them?

It's a beautifully simple way to look at your business and

optimizing any one of those levers is going to leave you with a dramatically

improved bottom line and that's what we're diving into today. So stick around to

hear Perry's Star principle how to run an 80-20

survey to discover what you could offer, and why you might consider adding a

power guarantee to your business. Notes and links for this one plus a free

downloadable PDF highlight reel summary with all of Perry's top tips from this episode are at

Side hustle Nation.com slash Perry. Before we dive in let me take a moment to thank today's sponsor Skillshare.com.

Have you heard of Skillshare? It's the online learning community with over 18,000

classes in marketing, business, social media, and tons more, basically any skill you need to get your

side hustle off the ground or take it to the next level. Side hustle show

listeners get two months of unlimited access for just 99 cents. That's practically

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