275: [On Air Coaching] Leverage Online Strategies in a Local Business with Shawna Dingman
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 20 July 2017
⏱️ 80 minutes
🧾️ Download transcript
Summary
How do you leverage digital marketing strategies and tactics for a local service based business? In this on air coaching call, Natalie details how Shawna can utilize online marketing tactics for her large local chiropractic business to create more awareness and attract even more patients. We also dig into tips on Facebook Groups and creating a Facebook Live show to not only expand her local reach but also her presence on Facebook. Shawna is also a mom to 3 thriving kids, and we discuss ways to find a balance between mom time an work. My advice on what to do with Shawna’s podcast may surprise you!
This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!
Key Takeaways:
- Don’t be afraid to put a project on hold to gain clarity.
- Just because your good at something, doesn’t mean your should be doing it – be willing to outsource.
- Process audit – revisit KPIs for your business – what do you need to streamline your business, and how many new customers do you need to grow, what is your retention rate?
- How can you take back knowledge of online marketing into the local space to build your local community?
Connect with other Female Entrepreneurs
Connect with Shawna
Facebook - Elevate Chiropractic
Mentioned in this Episode
Perpetual Traffic Podcast Facebook Group Changes
BizChix Episodes Mentioned
Listen to Previous On Air Coaching Calls
Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.
Transcript
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| 0:00.0 | This episode got brought to you by A. Weber. |
| 0:04.0 | And Bistick's Life. |
| 0:07.8 | She's busy juggling her own internet business. |
| 0:11.0 | A tween. |
| 0:12.2 | Whatever. |
| 0:13.1 | A toddler. |
| 0:14.2 | An infant. |
| 0:16.0 | A labradoodle. |
| 0:17.4 | And her husband. |
| 0:18.5 | What's for dinner, sweetie? |
| 0:19.8 | In her spare time, she talks to successful female |
| 0:22.6 | entrepreneurs and a few cool dudes about their journey and how they make it all work welcome to the |
| 0:29.5 | biz chicks podcast with your host entrepreneur MBA and mom Natalie Natalie Eggdal. |
| 0:39.5 | Hey there, biz chicks. |
| 0:40.6 | This is Natalie. |
| 0:42.9 | I'm so thrilled that you're here today. |
| 0:43.8 | And guess what? |
| 0:46.0 | I have an honor coaching call for you. We are talking about how to leverage digital marketing strategies and tactics into a |
| 0:52.3 | local service-based business. |
| 0:54.0 | And also, my guest, |
| 0:56.1 | Shauna Dingman, is a fellow podcaster and you may be surprised with the advice I give her |
| 1:01.2 | regarding her podcast. At the end of the episode, at the end of our chat, we dig into |
... |
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