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The Marketing Book Podcast

274 Sizing People Up by Robin Dreeke

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 10 April 2020

⏱️ 63 minutes

🧾️ Download transcript

Summary

Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction by Robin Dreeke

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/sizing-people-up-robin-dreeke

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust - and who you can't.

After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to navigating the internal politics at the Bureau. Through that experience, he was forced to develop a knack for reading people - their intentions, their capabilities, their desires and their fears.

Dreeke's first book, It's Not All About "Me", has become a cult favorite with audiences seeking to build quick rapport with others. His last book, The Code of Trust, was about how to inspire trust in others as a leader. In Sizing People Up, Dreeke shares his simple, six-step system that helps you predict anyone's future behavior based on their words, goals, patterns of action, and the situation at hand.

Predicting the behavior of others is an urgent need for anyone whose work involves relationships with others, whether it's leading an organization, collaborating with a teammate, or closing a sale. But predictability is not as simple as good and evil, or truth and fiction. Allies might make a promise with every intention of keeping it, not realizing that they will be unable to do so due to some personal shortcoming. And those seeking to thwart your endeavor may not realize how reliable their malevolent tells have become.

Dreeke's system is simple, but powerful. For instance, a colleague might have a strong moral code, but do they believe your relationship will be long-term? Even the most upstanding person can betray your trust if they don't see themselves tied to you or your desired result in the long term. How can you determine whether someone has both the skill and will to do what they've said they're going to do? Behaviors as subtle as how they take notes will reveal their reliability.

Using this book as their manual, listeners will be able to quickly and easily determine who they can trust and who they can't; who is likely to deliver on promises and who will disappoint; and when a person is vested in your success vs. when they are actively plotting your demise. With this knowledge they can confidently embark on anything from a business venture to a romantic relationship to a covert operation without the stress of the unknown.

Transcript

Click on a timestamp to play from that location

0:00.0

A census taker once tried to test me. I ate his liver with some father beans and a nice kianty.

0:18.1

This is Robin Dreek, co-author of Sizing People Up, a veteran FBI agent's user manual for behavior prediction and you are listening to the Marketing Book Podcast.

0:29.0

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

0:32.0

And now here's your host, Douglas Burdett.

0:35.6

Hello, thanks for joining me on the marketing book podcast where each week I publish an

0:39.6

interview with the author of a new marketing or sales book and which was named by Forbes as

0:43.8

one of 11 smart podcasts that will keep you in the know and named by LinkedIn is

0:48.8

one of 10 podcasts that will make you a better marketer.

0:52.6

My goal for this podcast is to help us both keep up with the latest ideas in the quickly

0:56.8

changing fields of modern marketing and sales.

0:59.2

Don't worry about taking notes.

1:00.5

You can find links to everything linkable in this episode's show notes at marketing

1:03.9

book podcast.com and since you are a listener to the marketing book podcast, if I can

1:09.4

recommend a specific marketing or salesbook or some other helpful resource that I know of for whatever

1:14.3

situation you find yourself in.

1:15.9

Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right

1:20.3

direction and save you some time. This show is a labor of love that I do in my spare time.

1:25.9

My day job is running a marketing agency where we work with manufacturers, industrial companies

1:30.4

to arm their sales teams to take back control of their company's growth.

1:35.0

We're not a fit for every company, but if that sounds like you, check out sales artillery.

1:40.8

And now, on with the show.

1:43.0

Today we welcome Robin Dreeke to the marketing book podcast

...

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