274: Are You Taking Growth Oriented Actions (GOA's)?
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 19 January 2022
⏱️ 16 minutes
🧾️ Download transcript
Summary
What's more important in your business – RESULTS or GROWTH?
We hear it over and over inside the network marketing industry…
That the secret to success is focusing on the income producing activities (IPA's) of your business.
IPA's are the front-end activities that we do in the business to create leads - activities like prospecting, creating content on social media, giving presentations, sharing your products with people, etc.
However, when we take action, we also get extremely focused on the results.
And when we don't see the results that we want to see or expect, we begin to get discouraged and doubt ourselves.
Here's the thing — focusing on IPAs might produce short-term personal success, but they will never contribute to the long-term growth of your business.
If you want to see long-term sustainable success in your business, you need to shift your mindset and activity to what I like to call Growth Oriented Actions (GOA's).
In this episode, I teach why focusing on IPA is a formula for failure and how you can shift to growth oriented actions to achieve sustainable business growth.
Transcript
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| 0:00.0 | A bob here and welcome back to the your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:22.3 | A bob here welcome back to the show episode 274. |
| 0:27.3 | Today I want to make an argument why I think that you need to stop focusing on the income |
| 0:34.0 | producing activities of your business. |
| 0:37.8 | So if this isn't a term that you've ever heard of before, a lot of times people will |
| 0:41.7 | call them IPAs, the prevailing wisdom and what most people teach or will teach you is |
| 0:48.1 | that the secret to success is you've got to focus on the income producing activities |
| 0:52.4 | of your business. |
| 0:53.4 | I used to hear over and over and over again from my early mentors and my sponsors. |
| 1:00.8 | And the generally speaking, the advice is sound. |
| 1:04.1 | The idea is that if we can just identify the most important things in our business and |
| 1:09.6 | focus the majority of our time on those things, that is really the secret to long term sustainable |
| 1:15.6 | business growth. |
| 1:17.3 | When we talk about IPAs or income producing activities, typically you'll hear things |
| 1:22.1 | like prospecting, sharing your products or business with people, giving presentations, |
| 1:27.5 | following up, maybe creating content on social media, adding prospects to your network, |
| 1:33.5 | friending new people, just the things that we do on the front end of a business that |
| 1:37.7 | help us generate leads, get new sales, get new recruits. |
| 1:41.5 | And the reason why it's good advice because what we see happen most of the time, and this |
| 1:45.1 | is what happened to me in my business, and that as I've started focusing on those things |
... |
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