This is 99% invisible. I'm Roman Mars.

Okay, just gonna record.

Okay.

And that is producer Mark Bramhill recording himself.

It is Monday, November 7th, 2016.

So what's happening here? Where are you? What is going on in this tape?

So I was getting ready to go to IBM's headquarters in San Jose, California.

I was going to give this presentation to about 20 people.

I am way more nervous than I thought I would be, but it's happening.

So I'm just going to practice running through the little plan script I have.

So tell us what this presentation is about. So I was getting ready to make a presentation

for something that if it was approved would be used by millions of people all around the world.

It would change every last cell phone, tablet, and laptop all around the world.

All right, I'm sold. What is it?

Okay, so it was a proposal for a brand new emoji.

You know, those little pictograms we used to text each other, the thumbs up, the woman dancing,

or the little yellow faces that smile or wink or they wear sunglasses.

Okay, I know what an emoji it's, Mark G. So I'm not that old. Okay, you can do this.

You can do this. You sound so nervous. I know it's really, really embarrassing.

Okay, I'll let you know how it goes.

Okay, so before you tell us what your emoji was and what they got approved, I feel like we should

start with something like why am I doing this whole thing? Exactly. Why are you doing this whole thing?

...