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Now let's jump into the episode.

In today's episode, we are going to be talking about the biggest opportunity for real estate agents in 2024.

So, Sean, can you tell us why real estate agents need to be using YouTube in today's market?

Yeah, I think what's interesting about a 2024 world is that real estate in general is in a very precarious place. And so if you're a real estate agent, if you're a loan officer,

if you're in the real estate game at all, the market is so slow, transactions are down. Some

people might be doing an all right, but I know a lot of agents are struggling. And what you're

ultimately looking for is you are trying to grab whatever piece of the market you can of buyers and

sellers. So the questions that we should be asking is how do we do that? One of the answers is

going to be social media. And one of the best platforms, in my opinion, the best platform to be on is you two for a lot of practical reasons that we can unpack.

But the big idea is so that you can survive this kind of real estate recession that's happening so that you can thrive so that you can have your transactions up so that you can continue to build your brand.

And so that you can also position yourself

as a real estate agent or real estate professional for coming out of this market. I mean, let's

survive through it. Let's thrive if possible. But let's also position ourselves now to make the next

one, three, five, seven years of your career, incredibly prosperous. Agents that have

YouTube channels that are thriving, just have an advantage over those that don't. Absolutely.

So the opportunity is real. The need is definitely there for real estate agents to be moving

onto YouTube. But why is YouTube so powerful? Yeah, there's a

couple reasons. I think one of the biggest ones is actually just practical search. So let me tell

you a story. Personally, real estate is maybe kind of a hobby for me. We definitely, we've done

...