270: The Magical Art of Niching Down
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 15 June 2017
⏱️ 30 minutes
🧾️ Download transcript
Summary
Niching down is scary. It feels like you are saying no to a huge group of people and turning down business. But the truth is when you try to talk to EVERYONE, you end up talking to no one. In this episode I share 9 ways niching down can benefit you, plus I share about four BizChix community members who saw huge growth in their businesses by choosing to serve a specific niche.
This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!
Thank you Madison Reed for saving women time with your innovative at home coloring kits. Get 10% of your first color kit and free shipping using code BIZCHIX.
Connect with other Female Entrepreneurs
Mentioned in this Episode:
- Jaime Slutsky - https://virtualsummitTECH.com
- Lindsay Mason - https://www.frenchknotstudio.com/
- Kristen Lander - https://www.fiercelyfueled.com and https://empoweredbyiron.com/
- Sheri Gazitt - https://www.teenwiseseattle.com
Episodes Mentioned:
Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.
This content first appeared on BizChix.com/270.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This episode got brought to you by a rubber. |
| 0:04.0 | And Madison Reed. |
| 0:07.6 | She's busy juggling her own internet business. |
| 0:10.9 | A tween. |
| 0:12.1 | Whatever. |
| 0:13.0 | A toddler. |
| 0:14.1 | An infant. |
| 0:15.9 | A labradoodle. |
| 0:17.4 | And her husband. |
| 0:18.5 | What's for dinner, sweetie? |
| 0:19.7 | In her spare time, she talks to successful female entrepreneurs. |
| 0:23.5 | And a few cool dudes about their journey and how they make it all work. |
| 0:28.3 | Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. |
| 0:34.6 | Natalie Eckdahl. |
| 0:36.7 | Hey, Biz Chicks, this is your host, Natalie Eckdahl. And today we are |
| 0:40.7 | covering a topic that comes up a lot in my strategy sessions and masterminds. In fact, I just got |
| 0:47.3 | off of a strategy session where we were discussing the power of niching down. So what is |
| 0:52.8 | niching down? What is a niche? It is narrowing your focus |
| 0:57.2 | and moving from a generalist to a specialist. Now just saying that, I may have caused fear to well |
| 1:05.3 | up in you. Nitching down is scary. Let's just put it out there and say it up front. It feels like you're saying no to a |
| 1:13.5 | huge group of people and as if you are literally turning down business. But the truth is when you |
| 1:20.8 | try to talk to everyone, you end up talking to no one. And I'm going to say that again. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Natalie Eckdahl, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Natalie Eckdahl and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.