#270 - Pricing for the Market Shifts as a Hair Stylist

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 13 February 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last week on the podcast, I talked about all the different pricing structures that exist in the industry and how to know what’s best for you, and I want to continue the discussion. Today, I share about an emerging fourth pricing structure (which I am not a fan of, and you’ll hear why!), because I believe it needs to be talked about and a lot of people just aren’t discussing it.

Even though our industry is not easy to survive in and the turnover rate is high, you’re going to keep getting even stiffer competition, no matter how you slice it. Having clear messaging is so critical, and in this episode, I reveal how you can build your worth and perceived value as you navigate these market shifts in order to really stand out in the crowd!

If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/270

Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hair stylist?
0:06.1	Like you got into this industry to make big things happen?
0:09.4	Maybe you're struggling to build a solid base and want some stability.
0:12.7	Maybe you know social media is important, but it feels like a waste of time because you
0:16.2	aren't seeing any results.
0:18.2	Maybe you've already had some amazing success, but are craving more.
0:21.8	Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer.
0:26.8	Working and coloring skills will only get you so far, but to build a lifelong career as
0:31.1	a wealthy stylist, it takes business skills and a serious marketing strategy.
0:35.9	When you're ready to quit just working in your business and start working on it, join
0:39.2	us here where we share real success stories from real stylists.
0:42.8	I'm Britt Siva, social media and marketing strategist just for hair stylists, and this
0:47.0	is the Thriving Stylist Podcast.
0:52.2	What is up and welcome back to the Thriving Stylist Podcast, I'm your host Britt Siva,
0:56.6	and this week we're going to talk about pricing for the market shifts as a hairstylist.
1:03.1	This is a little part two or last episode we talked about all the different pricing structures
1:09.4	that exist within the industry and how to know what's best for you and how to make really
1:14.7	informed pricing decisions, but I tease the fact that there is an emerging fourth pricing
1:21.0	structure.
1:22.0	I'll be honest, I can't stand it, but I need to talk about it because it's for real.
1:26.6	I don't hear a lot of people talking about it, which makes me nervous because what's
1:30.5	going to happen is people are going to be blindsided and frustrated, and also I feel like
	...

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