268 Content-Based Networking by James Carbary

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 28 February 2020

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Content-Based Networking: How to Instantly Connect with Anyone You Want to Know by James Carbary

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/content-based-networking-james-carbary

There’s a reason everyone says “it’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know?

Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking—a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Transcript

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0:00.0	This is James Carberry, author of content-based networking, how to instantly connect with
0:04.7	anyone you want to know, and you are listening to the Marketing Book Podcast.
0:08.3	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:18.0	And now here's your host, Douglas Burdett.
0:21.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview
0:26.1	with the author of a new marketing or sales book and which was named by Forbes as one of
0:30.5	11 Smart Podcasts that will keep you in the know and named by LinkedIn
0:35.3	is one of 10 podcasts that will make you a better marketer. My goal for this
0:39.3	podcast is to help us both keep up with the latest ideas in the quickly changing fields of modern
0:44.7	marketing and sales.
0:45.7	Don't worry about taking notes.
0:47.4	You can find links to everything linkable in this episode's show notes at marketing
0:50.9	book podcast.com. And since you're a listener to the marketing book podcast.com.
0:52.6	And since you're a listener to the marketing book podcast,
0:55.7	if I can recommend a specific marketing or sales book
0:58.4	or some other helpful resource that I know of
1:00.8	for whatever situation you find yourself in, feel free to connect with me on
1:04.4	LinkedIn where we can chat and I'll try to point you in the right direction and save you some
1:08.9	time. This show is a labor of love that I do in my spare time. My day job is running a
1:14.7	marketing agency where we work with manufacturers and industrial companies to
1:18.4	help them grow by helping them earn the attention and trust of their
1:22.3	prospective customers.
	...

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