#267: Are You Known for Something Specific in Your Biz? If Not, Here’s What to Do
The Amy Porterfield Show
Amy Porterfield
4.9 • 4.9K Ratings
🗓️ 13 June 2019
⏱️ 30 minutes
🧾️ Download transcript
Summary
If you asked your customers or fans what you were known for what would they say?
We’ve all got that special something that we want to be known for. That thing that attracts your customers to you effortlessly and grows your audience with ease.
That “it” factor, what your known for, is the foundation for your positioning.
It’s also the path to increase your profit and purpose.
Over the years I have seen so many people stop themselves from confidently staking their claim on what they want to be known for out of fear of getting put in a box.
The truth is, you can’t create a recognizable brand if you’re not known for something specific. And you can always pivot (just ask me or my girl Marie Forleo).
This episode is dedicated to helping you figure out a game plan for what you want to be known for and how you’ll share that secret sauce with the world.
Listen in to get these five specific ways to get clear on what you’re known for (and more!).
- [16:09] Clear messaging. Where do people start with you? Where are they at the beginning of the journey? This is a great place to start the conversation and create a lead magnet. Starting in the right place can lead subscribers down a path.
- [18:44] Talk about what you are known for a lot. Weave in these topics into everything that you do and always come back to it. Only talk about your area of expertise and to an audience that is a good fit.
- [22:05] Stick with it. You will never be known for something specific if you are constantly dabbling in a bunch of things. You can be passionate about a lot of things but narrow your business down.
- [23:42] Don’t be afraid to ask people to share with you what they think you are all about. Ask a couple customers or fans what you are best known for.
- [24:32] Consider putting together a framework, method, or blueprint that you can go back to as a foundation. This is probably something that will evolve over time. When you see people gravitating towards it, you know it’s your thing.
Alright, my friend, I hope you’ll take this info and run with it to position yourself for lasting success.
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Transcript
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| 0:00.0 | Raise your hand if you are ready to level up your business in 2023. |
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| 0:19.0 | after all, there are over 500 to choose from. |
| 0:22.5 | Well, I hope you have your hand raised right this minute because I have something special for you. |
| 0:27.6 | I'm introducing my brand new four question online marketing made easy quiz that's going to give you |
| 0:34.8 | a personalized playlist to catapult you into the next stage of your business journey. |
| 0:40.8 | That means you'll receive 10 episodes tailored to exactly where you are right now on your entrepreneurial |
| 0:48.1 | journey. Whether you're just starting now or you're already well into building your dream |
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| 1:14.8 | results in personalized playlist delivered right to your email address. That's amyporterfield.com |
| 1:21.5 | forward slash playlist. Hi there, amyporterfield here and welcome to another episode of the online |
| 1:29.7 | marketing made easy podcast. In this episode, we are going to be talking about getting clarity |
| 1:36.4 | around what specifically you are known for in your business. And this is important for you as |
| 1:44.0 | the content creator, as the owner of the business to get really clear with yourself about how you |
| 1:49.7 | add value and specifically what you do in order to help people get results. But it's also equally |
| 1:56.4 | important that your audience can talk about you to other people. Word amount marketing is alive |
| 2:02.2 | and well and it's important that your audience can specifically say, oh yeah, she does this. |
| 2:09.8 | And so we're going to explore both angles today on the podcast. The reason why this topic is |
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