If you're a business owner and I think there's a really great chance that you are, then you

know the importance of marketing. Or, at the very least, you fill some ongoing pressure

to spend some time making sure that it's getting done. Marketing is how you get customers and

clients through the door of your business. But for the history of business, as we know it,

marketing has been mostly dominated by cookie cutter blueprints and at least somewhat aggressive

means of snagging those leads into your business. But is that the modern reality and future of

marketing? I don't think so. Welcome to Being Boss, a podcast for creatives, business owners,

and entrepreneurs who want to take control of their work and live life on their own terms.

I'm your host Emily Thompson. And I honestly often lament the amount of marketing that my brain

has to employ as the owner of two businesses. And I'm not talking about social media eng,

which is something I've long distance myself from as much as possible. I'm talking about how

marketing is a part of every facet of business from what I'm creating to how I'm delivering it.

I lament it because the way marketing has been presented for maybe ever feels gross.

But I've been seeing and feeling a shift in how marketing is taught and utilized that's

moved more into alignment with how I like to do business. And today's guest,

Nikki Nash, has harnessed this new way of marketing and wrangled it into a new book that I'm excited

to share more about with you here. Nikki Nash is a podcast host, hey house author of the book

Marketing Your Genius, motivational speaker, and creator of the Genius Profit Society,

a training and development program on a mission to equip entrepreneurs with the tools and resources

they need to share and profit from their message.

Have you ever wished you had a mentor that could provide advice on how to improve your

customer experience and scale your business? Well, HubSpice got you covered.

...