#262 - The Marketing Funnel: Brand Awareness

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 19 December 2022

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we are wrapping up our series about the marketing funnel with brand awareness! Building awareness is the last piece to a well-oiled marketing funnel, and I am going to lay it all out for you on how to get quality awareness coming to your brand, starting now!

If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/262

Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hair stylist?
0:06.1	Like you got into this industry to make big things happen?
0:09.4	Maybe you're struggling to build a solid base and want some stability.
0:12.7	Maybe you know social media is important, but it feels like a waste of time because you
0:16.2	aren't seeing any results.
0:18.2	Maybe you've already had some amazing success, but are craving more.
0:21.8	Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer.
0:26.8	Working and coloring skills will only get you so far, but to build a lifelong career as
0:31.1	a wealthy stylist, it takes business skills and a serious marketing strategy.
0:35.9	When you're ready to quit just working in your business and start working on it, join
0:39.2	us here where we share real success stories from real stylists.
0:42.8	I'm Britt Siva, social media and marketing strategist just for hair stylists, and this
0:47.0	is the Thriving Stylist Podcast.
0:51.9	What is up and welcome back to the Thriving Stylist Podcast.
0:54.6	I'm your host, Britt Siva, and we are wrapping up our series on the marketing funnel, talking
1:00.2	about brand awareness last, but not least, everybody's forgotten marketing funnel component
1:07.4	brand awareness.
1:08.9	So when we're looking at the marketing funnel visually, brand awareness would be at the
1:13.9	very, very top.
1:15.9	So three weeks ago, we talked about opportunity, which is at the very base of the funnel.
1:20.6	It's like branding, target market, just above that, we have desire.
1:24.3	And somebody desires to be a part of your business, but they're not a part of it yet.
	...

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