This episode of Control-Or Delete is sponsored by King Fisher, the company behind

recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes

accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.

Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.

From infrastructure to data analytics, they are looking for the right people to help them succeed,

and that could be you.

They're looking for tech professionals interested in software engineering, data

analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,

competitive salaries, private health care for the family, and an outstanding pension scheme.

So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles.

Thank you so much to King Fisher for sponsoring this podcast.

Hello and welcome back to another episode of Control of Delete.

My guest today is Kate Hamilton.

She is a freelance writer and editor, based in London and has written for titles including The Guardian,

Refinery 29, E.S. magazine and stylist.

For five years she worked at Suitcase magazine and for two of those years she held the position of editor-in-chief.

She is also the co-founder and content director at Sonder and Tell, which is a new agency that helps brands find their voice and express themselves

online, and their practice involves bringing an editorial approach to the brand content and applying storytelling techniques to create the sort of work that really cuts through the noise.

Sonder Intel is all about the strategy and storytelling and I've worked with them on a book called Comfort Zones a while back that raised money for

women for women international in partnership with Jigsaw and that was sort of how I came across their work and that's how I met Kate and they also helped me rebrand my newsletter and take it from just my newsletter with my name on it to the hyphen, which is what it's called now.

So I really rate them as an agency and as storytellers.

And I thought that this episode all about building a brand online might be of use during this strange time where we might be thinking about starting something new or trying to be creative and finding new ways to cut through

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