26: There's No Wrinkles in Team; Gigi Howard, Founder of Sio Beauty

Caviar Dreams, Tuna Fish Budget with Margaret Josephs

Dear Media

Society & Culture, Business

4.7 • 760 Ratings

🗓️ 19 June 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

A true entrepreneur, dreamer and total boss in the beauty industry Gigi Howard created a product so many women CANNOT live without (us included) that was truly an inspired innovation and like nothing else on the market; the Sio patch. Marge and Lexi sit down with Gigi to talk about her journey, how she built her brand from an idea in a doctor's office to a revolutionary product in the anti-aging industry. She shares the importance of building a team to fulfill the dream and shares the company policy - no assholes allowed! Preach! We are also joined by Gigi's PR director Anthonino Olimpio and an aspiring Caviar Dreamer from the beauty industry, Jenn Barbuto. We adore and are in awe of Gigi and her entrepreneu-REAL stories; she didn't finish college, chose to have a baby by herself and solved a personal beauty problem that gave her endless anxiety and in turn created an empire! This episode is lots of laughing and valuable life lessons that you cannot miss!

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Transcript

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0:00.0	Do you dream of being CEO of your own empire, running your own company, achieving your life's goals,
0:06.0	yet wake up in a cold sweat next to the last night's take out leftovers and a pile of bus ticket
0:11.1	stops? You are not alone. Like many others, you are suffering from a classic case of caviar dreams,
0:18.3	Tunafish Budget. I'm Margaret Josephs.
0:21.4	And I'm Lexi Bobbuto.
0:22.7	And every week, we'll be talking to influencers, trailblazers, disruptors, and risk
0:27.0	takers who'll share their own journey to Caviar Dreams on a tuna fish budget.
0:32.0	Side effects may include increased motivation, boundless happiness, and a fast track to success.
0:35.7	Well, hello, Caviar Dreamers.
0:37.2	Hi, Caviar Dreamers. Hi, Caviar Dreamers.
0:38.6	Here we are, coming to you from the backyard.
0:41.6	We are Caviar Al Fresco.
0:42.6	Kevin Aral Fresco, because I'm still a little jacked up from my, you know, my laser,
0:48.7	my little scar revision, but who even cares?
0:52.2	Because, you know what, we have the best person in the world, aren't they?
0:55.5	Gigi Howard from CEO Beauty, right, Lexi?
0:58.0	Gigi is what I would consider the ultimate entrepreneur.
1:02.0	She had a completely out-to-the-box idea in a random situation to solve a problem that there was no product for.
1:09.0	Exactly.
1:10.0	And you guys see me post about CO Beauty
1:11.7	Patches. I do them from my fine lines, my chest, because I'm a side sleeper. I get the wrinkly
1:17.2	chest. I do my hands. I do my under eyes. They're absolutely amazing. She has created an empire
	...

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