#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 30 June 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?

In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You’ll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.

Click HERE to check out Dan Go's Fit Founder account.

Click HERE to find a marketing coach to help you grow your brand or business.

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Transcript

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0:00.0	You're listening to the Why That Work podcast presented by storybrand.
0:07.1	AI.
0:07.6	If you've ever wondered why certain brands, trends, or cultural phenomena find success while others
0:12.0	don't, you're in the right place.
0:13.9	Every week we unpack why something worked, then give you actionable insights that you can
0:18.1	use in your own life.
0:19.5	Now let's dive in with your hosts, Donald Miller and Kyle Reed.
0:24.5	Don, one of the most common questions we get from listeners is they want to build a personal
0:28.5	brand, but they don't know where to start.
0:30.9	This is a topic we talk about a lot.
0:32.4	Important to me, important to you, I know you've built a great personal brand online.
0:36.2	And so today I thought it would be an interesting conversation to bring someone who I found on Twitter or X, whatever you want to call it. Um, it's a guy
0:43.4	who's built a personal brand and I think he's gone about it the right way. So what I'd love to do is
0:47.7	bring up his account and kind of talk to you and you as a messaging expert, kind of break it down. Yeah. So the guy we're talking about today.
0:54.5	And I don't know this guy.
0:55.4	You don't know this guy.
0:56.4	I don't think you follow him.
0:58.7	And I have to say his name's slow because it can sound like Van Gogh.
1:01.3	It's not Van Gogh.
1:02.2	His name is Dan Goh.
1:04.7	Dan Go on Twitter.
1:06.1	He is at Fit Founder. at fit founder. Now the reason why he jumped out to me is I see him in my algorithm a lot.
	...

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