26) Creating engaging and highly shareable content with mindbodygreen's Sustainability Editor Emma Loewe

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9 • 661 Ratings

🗓️ 30 June 2018

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to create engaging and highly shareable content for wellness and the environment? How has mindbodygreen been able to establish itself as an authority in the sustainability space? Here, Emma Loewe, Sustainability Editor of mindbodygreen shares her wisdom with us.

HIGHLIGHTS

[6:44] One shocking statistic Emma recently learned about plastic.

[8:23] Kaméa: "What has been the key to mindbodygreen attracting such a large audience?"

[8:39] Emma: "Making [wellness] accessible to everyone is one of our biggest goals."

[9:10] Emma: "It's important to meet people where they are."

[10:03] How Emma overcomes creative block and stays inspired.

[14:28] Emma: "Environmentalism can be a daunting and scary place."

[15:11] Emma's biggest learning lesson from having written over 1,000 articles on sustainability.

[15:50] Kaméa: "What makes a piece of content really engaging and shareable?"

[17:43] Kaméa: "What do you think has been slowing down the sustainability movement?"

[20:10] Emma: "We make so many micro decisions in our day to day and just starting to make some of them more sustainable can add up to a real lifestyle change."

Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

Transcript

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0:00.0	Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.
0:11.7	As we move deeper into 2025, first of all, I'm so excited to share the many conversations we already have in the pipeline for you this season.
0:20.5	So definitely stay tuned
0:22.2	and make sure you're subscribed to my Substack newsletter, which you can find at camilla.substack.com.
0:29.9	And I also just want to share that our call for your direct support continues as well, because
0:34.7	independent media is more important than ever, and every contribution,
0:39.4	no matter how small or large, really helps us out so much. So if you haven't already, we invite
0:45.0	you to join our Patreon or Substack membership or contribute a gift of any amount at
0:50.5	greendreamer.com slash support. If you need a planner for the new year, you can also check out
0:56.5	our fundraising green dreamer planners at greendreamer.com slash shop. Thank you so, so much for
1:03.7	whatever forms of support you're able to share with us. For now, enjoy the show. I think, you know, they primarily come to us for wellness content, but a lot of them, you know,
1:14.9	in terms of like the political climate and everything that's been going on with climate change,
1:18.2	a lot of them are becoming a lot more interested in learning about sustainability as well.
1:25.2	What is a take to create engaging and highly shareable content? How is Mind Body Green able to
1:31.8	establish itself as an authority in the sustainability space? That's just the tip of the iceberg
1:37.5	of what you hear today. Now I want to take a quick moment to say hello if you're here for the first
1:42.1	time. I'm so honored to have you. And if you'd
1:45.0	like for me to send you a short email every Sunday with some highlights from the podcast from the
1:50.8	past week, you can head to greendreamer.com to sign up. I look forward to connecting with you there.
1:56.2	And now on to our episode. Let's dive in.
2:01.8	Hey, it's Kamea Shane, and this is Green Dreamer, a podcast for creatives, visionaries, and
2:07.1	entrepreneurs dreaming of a sustainable future. Thank you for bringing your light. If you
	...

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