If you have any questions about your numbers and margins and tracking and the things that

actually make you money, get ready for this episode. Welcome to number 259 with Christine Gray of

She Profits Now. Let's talk about your business, strategy, and the juicy details of what actually works, from

mainstream fashion to fashion on Main Street, and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the

boutique hub and I can't wait to chat. For as long as I can remember working with

boutique owners, I feel like there's always two sides of the

boutique owner's brain that makes you successful. There's the creative side of the brain, which

loves fashion and marketing and customer service and social media and all the things that I think

most people see about boutique owners on a daily basis. And then there's the other side of the brain,

the analytical side of the brain.

And that's the side that really digs deep into the margins and the turn and the inventory

levels and the analytics and all the pieces that make you a true retail scientist and not

just a boutique owner. And I think a common mistake a lot of boutique owners make, and I know I've

made in my

past too, is we feel like we are intimidated by the numbers or the tracking, we don't really know

how to analyze them the way that we should, so we stick our heads in the sand. And we let them

roll on, right? So today what I want to do, I want to dig in with a dear friend of mine, Christine Gray,

the owner and founder of She Profits Now. She's a profit first certified coach, works with tons of

boutique owners, has an accounting service for boutiques, as training and cookbooks courses,

...