#258: How To Build A Memorable Brand with Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 5 May 2020
⏱️ 54 minutes
🧾️ Download transcript
Summary
Today Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, joins us for How To Build A Memorable Brand. J.J. goes over what elements are needed to create a successful story and how narrative transportation can create more revenue for you. He also goes over important topics such as how to balance your authority and empathy, when to sell and when not to, and how to create a consistent story for your brand. Bring along your notebook because there's no doubt today's episode will help transform your business.
Transcript
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| 0:00.0 | It's time for episode number 258 and I'm so excited. You guys, this is a brand that is iconic |
| 0:07.6 | in the marketing world and so the fact that they get to be on our podcast blows me away. |
| 0:12.2 | Get ready to hear from Story Brand on episode 258. |
| 0:25.8 | Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:31.1 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:35.9 | Let's hear from those insiders, experts, and strategists |
| 0:38.5 | that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't |
| 0:43.0 | wait to chat. |
| 0:52.4 | Hey guys, if you haven't yet heard of Storybrandrand, it's time to get your Google fingers out. |
| 0:57.3 | I first read the book by Donald Miller probably a year ago now and took copious amounts of notes |
| 1:02.7 | and then started to follow up with all of their online tools and resources and found how |
| 1:07.9 | easy it was, really, to break down the different elements of story |
| 1:12.2 | and the different characters in the story |
| 1:13.9 | and how to position yourself as a guide, |
| 1:16.6 | but not the hero of the story. |
| 1:18.2 | And that's the exact opportunity |
| 1:20.0 | that every single one of you have today, |
| 1:21.7 | as I know so many of you are building a more authentic brand |
| 1:25.3 | and a more personal brand and a more empathetic brand, |
| 1:28.2 | especially the situation that we're in right now with a global pandemic, |
| 1:31.5 | and really using a lot more live video and building more personal relationships with your customers. |
| 1:37.2 | So today I couldn't be more excited, truly, than to have Storybrand featured on our podcast. |
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