#257: Tips to Create a Profitable Ecommerce Business
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 28 April 2020
⏱️ 50 minutes
🧾️ Download transcript
Summary
Today Erin Hooley, founder of Bailey's Blossoms, joins us for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-spoken, successful entrepreneur, so tune in now!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey guys, welcome to episode number 257 with my friend Aaron Hulie, the founder of Bailey's Blossoms. |
| 0:10.9 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:15.6 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:20.7 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:25.6 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:29.6 | I'm your host, Ashley Alderson from the bout Hey, Aaron, how you're doing? I'm doing good. Thank you for having me. |
| 0:51.8 | Oh, man. I know we have so many business owners that are listening |
| 0:55.3 | right now that are familiar with Bailey's Blossoms and are going to be so excited to hear your |
| 0:58.8 | story and strategy and all the things that come with it. So I'm excited to have you on the show. |
| 1:05.2 | It's exciting to be here. Let's talk about kind of from the beginning. I always love to start the show off just hearing |
| 1:11.8 | kind of that foundational story, how you got into this business. I know we all come down such |
| 1:17.4 | unique paths to get here. And you definitely have a unique sidebar to your story, just kids and |
| 1:24.4 | life and the things that we're all juggling every single day. So give me more of your |
| 1:28.6 | foundational story. Oh, goodness. Okay, well, going back to the beginning, Bailey's Blossoms was |
| 1:34.0 | launched in 2008, Kitchen Table Success Story in Arizona. My husband had just finished up grad school. |
| 1:40.5 | It's the middle of, you know, the beautiful recession at that time. He got a job |
| 1:45.2 | with Mercedes-Benz Financial Services, which took him to Michigan, and I was just crazy out of my |
| 1:50.9 | mind bored in the evening. We're trying to sell our home, but it was a third of the cost that |
| 1:54.9 | we had purchased it for, not two years prior. I was teaching preschool out of our garage. I just had our third child, so I had a two-year-old, |
| 2:02.3 | a one-year-old, and a newborn at the house, and started making hair accessories. It's called |
| 2:07.6 | Bailey's Blossoms because Bailey's my oldest daughter, and I was making these little blossom |
| 2:12.3 | hair clip, these little hair flower clips. So hence the name. And so really, I launched this. I threw some |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.