257: Mentor session with Becca Eberhart: Personal branding vs. company branding, using social media as a platform and creating email content without being salesy
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 16 September 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
It's so fun to have a platform where we get to feature amazing women and we want to use it to feature more of you and share more stories from women who are at all different stages of their business journey. So today's session is a mentor session with one of the members of our very own Powerhouse Women Six Figure School. I can't wait for you to meet her and listen in on our live mentor session. I hope you enjoy the conversation as much as I did!
Becca Eberhart is a mom, wife and entrepreneur living in northeast Iowa. As a brand manager she offers her clients management services for social media, community memberships and podcasting. Becca recently started, ElleLee Box, a quarterly subscription box filled with products from women-owned businesses. Becca is also passionate about encouraging other women to follow their dreams and create a life doing what they love no matter where they're from.
In this episode we talk about:
- Personal branding vs. company branding for business
- Viewing social media as a platform
- Creating email list content
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Transcript
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| 0:00.0 | Where I struggle is that when it comes to like writing posts or captions or emails, |
| 0:06.0 | I find it comes more natural for me to talk about either services or motivation, for example, |
| 0:12.0 | you know, motivating other women that I can talk about. |
| 0:15.0 | But when it comes to consistently emailing people about my company or product, I don't necessarily want to consistently |
| 0:23.7 | put an email out there just to be emailing people. Welcome to Powerhouse Women, the podcast |
| 0:31.1 | for women who know they are ready for more. I'm Lindsay Schwartz, your host, and the founder of Powerhouse Women, and together |
| 0:39.2 | we'll unlock the confidence and clarity you are looking for to help you get out of your own way |
| 0:45.4 | and into action around your next big idea. |
| 1:04.0 | Hey everyone, welcome back for another mentorship episode. Oh my goodness. These are so much fun. And it's a great opportunity to get to connect more one-on-one with women who have been inside of |
| 1:09.2 | our programs like Six Figure School and the |
| 1:10.9 | Girl Gang. |
| 1:11.9 | And today's guest is one of those people. |
| 1:14.6 | So Becca, I'm so excited to have you here. |
| 1:17.9 | Thank you so much, Lindsay. |
| 1:19.2 | I'm excited to be here. |
| 1:20.5 | Yay. |
| 1:21.0 | Well, I can't wait for you to share a little bit of your journey because I feel like I've |
| 1:26.0 | literally had a front row seat to |
| 1:27.5 | the last little phase of it with launching L-E-Box and everything you're up to now. |
| 1:32.6 | So why don't you tell us a little bit about yourself and your business and what it is that |
| 1:37.7 | you have created? |
| 1:40.1 | Absolutely. |
... |
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