254: The Exact Steps to Turn Knowledge You Possess Into Profits

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 6 May 2019

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You already have what you need to build a course. Now let’s turn that knowledge of yours into profits. She’s back, my sweet friend Amy Porterfield, because when talking about courses and online education, she’s got a way of walking us through the overwhelming, confusing, and frustrating parts with total ease. We’ve been talking a lot about course building on the show lately… But Amy is here with concrete steps to take what you already know (ahem, because you’re an expert in SOMETHING) and turn it into an income stream. From the first phase of extracting your knowledge, to building the blueprint that will give your audience results, and how to approach pricing… If you’ve ever dreamed of creating a course, start here. So pour a cup of coffee, open up that notebook, and get ready to scribble down your roadmap for creating your very own course. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amyporterfield/

Transcript

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0:00.0	You're listening to the Gold Digger Podcast episode number 254.
0:05.2	Are you guys sensing a theme around here?
0:07.6	Online education has been the connecting thread through our recent episodes of Gold Digger.
0:11.8	And it's four of a few big reasons.
0:14.4	Did you know that I make 90% of my profits from online courses?
0:18.8	These courses are what have helped me to influence thousands of people to implement my systems.
0:24.5	They've helped me create passive income streams and scale my business to the level I'm at
0:28.5	today.
0:29.5	And they've given me back the time that I need to be present for my family.
0:34.0	But here's the thing.
0:35.0	I didn't start at the seven figure mark.
0:37.3	In fact, I started before I ever felt ready before I had perfected the process before
0:42.1	I knew all the secrets to growing a business in the world of online education.
0:46.8	Let's be honest, I still don't know all the secrets, but I've learned a ton and I fine-tune
0:51.2	my process along the way.
0:52.6	And I have a feeling that my conversation with this incredibly special guest will help
0:58.0	fill in the gap so that you can start turning out your own big idea.
1:03.8	Now Amy Porterfield is my guest today and she is a dear friend and one of the first mentors
1:09.4	I ever hired in my business.
1:11.5	She's an online marketing expert.
1:13.2	She's a celebrated online educator in the space.
1:16.2	And she's a reason I got into podcasting.
	...

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