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Side Hustle Pro

254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.71.8K Ratings

🗓️ 16 June 2021

⏱️ 59 minutes

🧾️ Download transcript

Summary

I’m celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel)

Today in the guest chair, we have Kim Lewis, the CEO and co-founder of CurlMix, a clean beauty brand for curly hair. After a strong showing on Season 10 of ABC’s Emmy Award-winning Shark Tank with her husband and co-founder, Tim, Kim made the daring decision to bet on herself, and turned down a $400,000 Shark deal. 

Less than six months later, Kim’s talent for logistics and marketing secured a seed investment of $1.2M. CurlMix’s sales catapulted to $6M in annual revenue and they have earned over $13M in lifetime sales – all online. 

On this episode, hear how CurlMix:

  • Went from a DIY box for curly hair to launching their own products
  • Empowers, educates, and grows their community and customers with weekly Facebook lives
  • Turned down an offer on Shark Tank
  • Started their Equity Crowdfunding campaign
  • How they juggled raising two kids while building a huge business

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

This episode is brought to you by:

AWeber

Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber’s PRO plan.

Links mentioned in this episode

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Announcements

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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

CurlMix - @CurlMix

#SideHustlePro


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, hey guys. Welcome. Welcome back to the show. Today we are chatting with one of the

0:14.3

all time favorite side house of progress. Kim Lewis of Chromix is no secret Kim. You're

0:19.5

one of my favorites. And for those who don't know, Kim Lewis is the CEO and co founder

0:25.5

of Chromix, which is a clean beauty brand for curly hair. Now, after a strong showing

0:30.6

on season 10 of ABC's Emmy award winning Shark Tank with her husband and co founder,

0:35.7

Tim Kim made the daring decisions a bit on herself and turned out of $400,000 shark deal.

0:44.6

Less than six months later, Kim's talent for logistics and marketing secured a seed investment

0:50.4

of 1.2 million Chromix's sales catapulted to six million in annual revenue and they have earned

0:58.4

over 13 million in lifetime sales all online. Now, Kim and Tim were recently featured in Forbes 30

1:05.8

under 30 list and on Oprah's favorite things all while raising two small boys. We're going to have

1:11.1

to talk about that for sure. Their company operates a manufacturing facility in the heart of their

1:16.4

hometown of Chicago where Kim employs a full-time staff of 30 plus minorities and women. Currently,

1:23.0

Kim is making history by allowing their customers and the community to invest in own shares in

1:28.8

their beauty brand. She has raised nearly three million in just one week from their community,

1:34.2

which is only fitting since the community is at the heart of every decision they make. So,

1:39.9

welcome back to the guest chair, Kim.

1:45.7

Nakeda! Oh my gosh, thank you for having me. I hope I don't hurt people's ears with screaming.

1:50.6

I'm so happy to be here this year. I miss you too. First of all, you are my Washing Go

1:57.2

Shiro for, you know, you are the reason and Chromix and, you know, your videos, Washing Go Wednesdays,

2:03.8

which we're going to get into is the reason I had the courage to try Washing Go's again,

2:09.0

because I was like, oh, this doesn't work for me. My hair's not drying. I don't know how they're

2:13.8

getting this, but I just followed. I would tune in every time I get the notification. I tune in. I

...

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