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Side Hustle School

#2524 - Q&A: “Is it too late to plan for holiday sales?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 29 November 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

An eCommerce store owner is concerned she's a bit late to leverage the traditional fourth-quarter sales spike. Is it a lost cause? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Twitter: @chrisguillebeau Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0

Is it too late to plan for holiday sales?

0:13.0

That is the question we're going to explore today on Sidesl School.

0:16.0

Welcome back. My name's Chris Gillibow.

0:18.0

Hope you had a good weekend.

0:20.0

Hope you had a good holiday.

0:22.0

If you celebrated the hobby of

0:23.2

Thanksgiving of course you could be somewhere else in the world I realize but

0:26.6

wherever you are if you are selling anything online then you know very well that we

0:31.0

are entering peak marketplace that's a phrase I used in

0:34.1

Ganso capitalism, but peak marketplace of the year at least in terms of online

0:37.7

sales, lots of stuff is already happening. Businesses have been ramping up for

0:41.5

weeks already and going into December, like this is the time in which so many businesses do a majority often of their sales, their revenue comes in towards the end of the year.

0:51.0

Obviously not the same for every business, but definitely is a big time for many businesses.

0:56.0

So what if you're out there and you've got an e-commerce shop or you're selling something

1:05.0

I can still do, right?

1:08.0

I want to take advantage of that big sales spike,

1:09.9

even if maybe next year I'll be more organized and do a better job, but if I'm late to the game, what can I still do?

1:16.7

And I love this question.

1:17.7

We're going to hear it specifically from Donna in Chattanooga, Tennessee, who feels like she is late,

1:22.0

but doesn't want to miss out on potential revenue.

1:24.8

Good thinking Donna and she's looking for strategies to catch the wave as it were even if she's

1:29.8

getting started a bit late.

...

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