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Side Hustle School

#2514 - Q&A: “My membership site has a high churn rate…”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 19 November 2023

⏱️ 6 minutes

🧾️ Download transcript

Summary

A fitness trainer is grappling with a high churn rate in their membership-based business, compounded by burnout. How can they improve retention? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Twitter: @chrisguillebeau Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0

My membership site has a high churn rate.

0:13.0

Let's talk about that today and welcome to Sidessel School.

0:16.0

My name is Chris Gillibow.

0:17.0

We're going to hear from a fitness trainer who is, who has successfully diversified their income streams.

0:24.2

They have set up a membership site,

0:25.8

which is often a really smart decision.

0:27.8

It comes with lots of things you have to overcome

0:30.0

and a lot of work, but it can be great

0:32.0

for developing recurring revenue.

0:34.2

Now one of the challenges you have to overcome is churn or people who are signing up and

0:39.0

then quitting, you know, you have to retain members, not just get them to sign up in the first place and

0:44.7

people are notoriously resistant to subscription payments and that's just normal.

0:48.8

Like you're probably resistant to them, I'm resistant to them.

0:51.5

I'm always like oh I could sign up and pay now, but am I going to be paying

0:54.7

for this for six months, for 12 months, forever? Do I want that? So you have to just think

0:59.8

about that in designing your offers and different services and products you put together.

1:04.9

So let's talk about that.

1:06.2

What can we do to decrease the churn rate or perhaps improve overall turnout, retention,

1:12.1

et cetera? If you're facing retention issues and you're a overall turnout, retention, etc.

1:13.1

If you're facing retention issues in your business,

1:15.5

or if you like the idea of starting a membership site,

1:18.4

stay tuned for some practical tips.

...

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