4.8 • 3.3K Ratings
🗓️ 19 November 2023
⏱️ 6 minutes
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0:00.0 | My membership site has a high churn rate. |
0:13.0 | Let's talk about that today and welcome to Sidessel School. |
0:16.0 | My name is Chris Gillibow. |
0:17.0 | We're going to hear from a fitness trainer who is, who has successfully diversified their income streams. |
0:24.2 | They have set up a membership site, |
0:25.8 | which is often a really smart decision. |
0:27.8 | It comes with lots of things you have to overcome |
0:30.0 | and a lot of work, but it can be great |
0:32.0 | for developing recurring revenue. |
0:34.2 | Now one of the challenges you have to overcome is churn or people who are signing up and |
0:39.0 | then quitting, you know, you have to retain members, not just get them to sign up in the first place and |
0:44.7 | people are notoriously resistant to subscription payments and that's just normal. |
0:48.8 | Like you're probably resistant to them, I'm resistant to them. |
0:51.5 | I'm always like oh I could sign up and pay now, but am I going to be paying |
0:54.7 | for this for six months, for 12 months, forever? Do I want that? So you have to just think |
0:59.8 | about that in designing your offers and different services and products you put together. |
1:04.9 | So let's talk about that. |
1:06.2 | What can we do to decrease the churn rate or perhaps improve overall turnout, retention, |
1:12.1 | et cetera? If you're facing retention issues and you're a overall turnout, retention, etc. |
1:13.1 | If you're facing retention issues in your business, |
1:15.5 | or if you like the idea of starting a membership site, |
1:18.4 | stay tuned for some practical tips. |
... |
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