251 - Come up for Air - Nick Sonnenberg

You Are Not So Smart

Science, Psychology, Brain, Business, Mental Health, Culture, Neuroscience, Mind, Health

4.6 • 1.8K Ratings

🗓️ 22 January 2023

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.

Transcript

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0:00.0	Welcome to the You Are Not So Smart Podcast.
0:27.8	Episode 251.
0:47.0	How are you?
0:48.1	I'm doing...
0:49.1	Well, if I'm being honest, I'm tired as hell because I've got a book coming out in February
0:53.2	and I'm running my company, so it's like two full-time jobs right now.
1:04.5	That is Nick Sonnenberg, a man who is very tired, but I wouldn't worry about whether he will
1:10.4	pull through because he will.
1:12.3	Because he is very organized and very obsessed with the idea of saving time, which is why
1:19.0	he's the guest in this episode.
1:21.2	Nick is an operational, efficiency expert, which is a real job in which he as a professional
1:27.7	helps people, usually businesses and institutions, get things done.
1:32.6	And seeing as this is a new year, we all just experienced one of the strangest times in
1:38.3	all our lives, as the world opens back up and we're all trying to get back to our routines
1:43.7	and our jobs and our responsibilities and our emails, I thought it would be interesting
1:48.4	to spend some time with someone who has created a career around figuring out how to better
1:55.6	spend our time at work.
2:03.3	Are you feeling overworked underwater?
2:06.8	According to some recent research, about 60% of our time at work is spent on what they
2:12.4	call work about work, which is a form of running in circles.
2:17.2	We might call meta work, searching for documents, organizing folders, pinging people three or four
2:23.2	times and then those people pinging other people three or four times, talking about the
	...

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