Hi there and welcome to Business Daily. I'm Maddie Savage in the Danish capital, Copenhagen. And today's

program is about one of Europe's most iconic bridges, the Erison Bridge, which connects this city with

the city of Malma in southern Sweden. This year the bridge is celebrating its 25th birthday, so I'm digging into its impact on cross-border business and jobs and what other places might learn from its success.

When two countries agree, now we'll build a bridge from one to the other. That's a very strong signal of openness and cooperation.

I'll also look into some of the challenges the bridge has faced,

including a special half marathon I took part into Markets' anniversary, which turned into a bit

of a branding disaster. It was great during the run, but post and pre-run, not so much. The buses

were chaotic, no signs, long lines. More stressful than we had hoped, for sure.

That's all coming up on Business Daily from the BBC World Service.

We're starting the programme in central Copenhagen, where the cobbled streets are dotted

with design and fashion boutiques.

This is also a city known for its cycling culture.

Lots of people whizzing past on their way to work on bikes.

And the noise in the background is because I happen to have turned up

on rubbish collection day, so there's trucks everywhere.

I'm just arriving at Matricilet, which is a popular co-working space for the city's tech sector.

Hello.

Hello, Madi. Nice to meet you.

Thanks for showing me around.

You're welcome.

That's Yensmuller.

He's the chairman for tech barbecue, an annual conference for Nordic startups.

...