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Freakonomics Radio

25. Is Twitter a Two-Way Street?

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 9 March 2011

⏱️ 26 minutes

🧾️ Download transcript

Summary

To get a lot of followers on Twitter, do you need to follow a lot of other Tweeps? And if not, why not?

Transcript

Click on a timestamp to play from that location

0:00.0

So Levitt, when we first thought about starting a Twitter account for Frekenomics, a couple

0:11.0

smart media consultants told me that it would be very poor for them to expect people to

0:15.8

follow us unless we followed a lot of people as well.

0:18.4

There was really a reciprocity at work here and we didn't follow that advice.

0:24.2

We follow zero people on our Twitter account.

0:27.8

How do you feel about that?

0:31.1

We have a Twitter account.

0:41.7

From American Public Media and WNYC, this is Frekenomics Radio.

0:46.6

Today, how anti-social can you be on a social networking site?

0:50.7

Here's your host, Stephen Dupner.

0:57.7

So we did start a Twitter account, but we aren't what you'd call aggressive tweeters.

1:01.8

We don't tell people what we had for breakfast or what show we're watching on TV or which

1:06.1

kid lost which tooth.

1:07.4

In fact, all we really do is send out links to our blog posts or this podcast, stuff like

1:11.8

that.

1:12.8

But here's the thing.

1:14.0

We have a lot of followers, at least what seems to me like a lot of followers, about

1:17.2

250,000 people.

1:19.2

Now that probably doesn't mean much.

1:21.5

It costs nothing to follow someone on Twitter.

1:23.8

All you have to do is click your mouse one time.

1:26.1

A lot of these people probably never read a single thing we tweet, but still, it's kind

...

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