#2493 - Q&A: “My sponsored posts have low engagement…”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 29 October 2023
⏱️ 4 minutes
🧾️ Download transcript
Summary
Sponsored posts are often part of a blogger's income—but this British blogger has a problem: the sponsored posts she runs typically have much lower engagement than her organic posts. What can be done?
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Twitter: @chrisguillebeau
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | My sponsored posts have low engagement. |
| 0:10.9 | That's what we're going to talk about today. |
| 0:15.8 | Sponsored posts are often part of a blogger's income or anybody doing Instagram, trying |
| 0:20.9 | to make money on Instagram, other social media. |
| 0:23.9 | Sometimes you have to disclose that there is a sponsorship or paid ad behind it and this |
| 0:28.1 | British blogger has a problem. |
| 0:30.0 | The sponsored posts she runs typically have much lower engagement than her organic posts. |
| 0:34.9 | So what can be done? |
| 0:36.9 | Basically we're looking here at how do you balance authenticity with monetization. |
| 0:41.8 | Hannah from London has a food blog. |
| 0:43.2 | She's been noticing a dip in engagement on the sponsored posts and she's like am I losing |
| 0:48.0 | my audience's trust. |
| 0:50.1 | So interesting problem here. |
| 0:52.0 | Let's talk about it. |
| 0:53.0 | Welcome to Side Us Little School. |
| 0:54.0 | My name is Chris Gillibot. |
| 0:55.0 | After the break we'll dive into how to keep your audience engaged without compromising |
| 0:58.5 | on your income source. |
| 1:05.0 | Hi, this is Hannah calling from London and I've been running a food blog for three years |
| 1:19.0 | with diversified income from sponsored posts, ads and affiliate marketing. |
| 1:25.2 | After a recent sponsored post with a kitchen wear brand received noticeably lower engagement. |
| 1:30.5 | I'm concerned I'm losing my audience's trust. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Chris Guillebeau, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Chris Guillebeau and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.