My sponsored posts have low engagement.

That's what we're going to talk about today.

Sponsored posts are often part of a blogger's income or anybody doing Instagram, trying

to make money on Instagram, other social media.

Sometimes you have to disclose that there is a sponsorship or paid ad behind it and this

British blogger has a problem.

The sponsored posts she runs typically have much lower engagement than her organic posts.

So what can be done?

Basically we're looking here at how do you balance authenticity with monetization.

Hannah from London has a food blog.

She's been noticing a dip in engagement on the sponsored posts and she's like am I losing

my audience's trust.

So interesting problem here.

Let's talk about it.

Welcome to Side Us Little School.

My name is Chris Gillibot.

After the break we'll dive into how to keep your audience engaged without compromising

on your income source.

Hi, this is Hannah calling from London and I've been running a food blog for three years

with diversified income from sponsored posts, ads and affiliate marketing.

After a recent sponsored post with a kitchen wear brand received noticeably lower engagement.

I'm concerned I'm losing my audience's trust.

...