#249 S2 Episode 118 - Sales Made Better Via Design Thinking with Ashley Welch

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 18 February 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Sales Transformation with Collin Mitchell podcast, Collin talks to Ashley Welch, Co-Founder of Somersault Innovation and author of Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. Ashley shares how she stumbled into design thinking while doing a routine sales job and saw how applying it to sales has helped her close much bigger deals than ever before. Ashley zeroes in on adopting the Design Thinking way of being genuinely curious about your customers to co-create the best tool and experience for them. This way, customers feel that they are part of the process, and the resulting product or service is truly unique and relevant to their needs.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:21.7	In the world of sales, you either sink, swim or break through to the next level.
1:27.2	My name is Colin Mitchell and this is sales transformation. A new kind of
1:32.2	sales show designed to bring you through the epic life-changing moments of
1:36.4	elite sellers so you can experience your own sales transformation.
1:44.2	Welcome to another episode of sales transformation. I am very excited for
1:48.7	today's guest. Ashley is the co-founder at Summer Salt Innovation. Also the co-author
1:57.0	of Naked Sales. Ashley is a mother-seller, co-founder, author, curious
2:01.6	explorer and I'm very excited to have her on the show and tell her story and some
2:06.8	other stories of examples in the incredible work that they're doing over there.
	...

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