247. Juliette Porter: From filming the pilot of Siesta Key at 17 to negotiating a six figure deal for narrating, BTS of navigating reality TV, the business behind JMP The Label, and overcoming imposter syndrome
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 11 August 2025
⏱️ 57 minutes
🧾️ Download transcript
Summary
Juliette came to recognition in 20217 after being cast as a main personality on MTV’s hit reality TV show, following a group of friends in Siesta Key, Florida. In addition to being on reality TV, Juliette has expanded her career endeavors by getting into the retail and podcast space. Juliette co-founded a designer swimwear and apparel brand focused on natural beauty and body positivity called JMP the Label, which she has helped grow since 2021. She started her podcast with her friend Sebastian called Don’t Be Ridiculous where she co-hosts on a weekly basis.
Juliette takes us behind the scenes of her whirlwind journey — from filming the Siesta Key pilot at just 17, to shifting her career path when the show was picked up. She opens up about the year-over-year changes in reality TV income, how she negotiated her narration fee into the six figures, and the personal, financial, and professional struggles she’s faced along the way. Juliette gets candid about her spending habits, navigating imposter syndrome, and the business hustle behind JMP The Label — from its standout moments at Swim Week to making millions in just the first few years. She shares which celebrities have worn her swimsuits, why she’s determined to do more than just reality TV, and her vision for what’s next.
Juliette reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Juliette Porter + jmpthelabel.com
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Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets. Today we are joined by entrepreneur, podcast, host, and star of MTV Ciesta Key, Juliette. Juliet |
| 0:22.4 | Porter. Juliet came to recognition in 2017 after being cast as a main personality on MTV's |
| 0:29.6 | hit reality show following a group of friends in Cesta Key, Florida. In addition to being on reality TV, |
| 0:35.9 | Juliet has expanded her career endeavors by getting |
| 0:38.5 | into the retail and podcast space. Juliet co-founded a designer swimwear and apparel brand focused on |
| 0:44.7 | natural beauty and body positivity called JMP The Label, which she has helped grow since 2021. |
| 0:52.2 | She also started a podcast with friend Sebastian called Don't Be Ridiculous, |
| 0:57.0 | which she co-hosts on a weekly basis. We're going to discuss all things Cesta Key, where she sees |
| 1:02.0 | her reality TV career going from here, details on JMP, The Label, and all of the ups and downs of |
| 1:08.3 | being an entrepreneur. Juliet, thank you so much for being on Trading Secrets. |
| 1:11.3 | Oh my gosh, what an intro. Yeah, that's what we do here. We pump it up, make you feel good, and then I disarm, and then hopefully I get some good information from you. We've been trying to get you out of the podcast now. I think it's been three years. It's been, yes, a very long time. Tough person to track down. I'm happy to be here. |
| 1:07.9 | I'm feeling good. |
| 1:08.7 | How are you feeling? |
| 1:09.6 | It's good. |
| 1:10.5 | Luckily, I called happy to be here. I'm feeling good. |
| 1:29.3 | It's good. Luckily, I called it a little early last night, so I got my beauty sleep. I like it. |
| 1:34.8 | All right. Well, you're here. You're killing it. Let's go back to your story. |
| 1:39.4 | 2017, it all started, right? So you were in school at this point. Yes. And you're studying and you're, |
| 1:44.8 | what I read is that you were working in hospitality, you're a bartender, and then you took a shot |
| 1:49.0 | on reality TV. Were you doing anything full time professionally before you went into the reality |
| 1:54.1 | show? So we filmed the pilot of Siesta Key when I was 17. So definitely not. Then I went to Florida State University and I was about, |
| 2:03.8 | I think I was 19 when they called me and said they were picking up the show. And I was majoring in |
... |
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