247: Be Rooted Founder Jasmin Foster Went From Retail Buyer To The First Black-Owned Stationery Brand Sold at Target
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 21 April 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
Today in the guest chair is Jasmin Foster, the Founder of Be Rooted, an inclusively designed stationery brand created to celebrate and uplift women of color.
What I really love about Jasmin and her experience is that she started her career in retail on the buying side. And now here she is, a Founder who has landed as a product and business owner on the shelves of Target, the very company she started her career with!
In today’s episode, I love what Jasmin had to share about:
- How the majority of her career in retail was pushing the boundaries of representation and inclusion
- How that led her to changing the face of the stationery industry with Be Rooted
- What it’s like to employ her parents!
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Guest Social Media InfoBe Rooted- @berootedco
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Transcript
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| 0:00.0 | For me, my initial gut reaction of no was out of fear, and it considered myself an entrepreneur |
| 0:09.0 | at first. |
| 0:10.0 | I was always the entrepreneur's best friend, realized that I think my fear was keeping me |
| 0:14.4 | thinking too small. |
| 0:17.6 | You're listening to SideHussell Pro, the podcast that teaches you to build and grow your |
| 0:22.5 | side hustle from passion project to profitable business, and I'm your host, Nikela Matthews |
| 0:28.1 | McComay. |
| 0:29.1 | So let's get started. |
| 0:30.1 | Hey, hey guys, welcome back to the show. |
| 0:39.2 | This is Nikela here, and today in the guest chair, I have Jasmine Foster. |
| 0:44.2 | Jasmine is the founder of Beat Routed, an inclusively designed stationary brand created to celebrate |
| 0:51.4 | and uplift women of color. |
| 0:53.9 | What I really love about Jasmine and her experience is that she started her career in retail |
| 0:58.9 | on the buying side, and now here she is, someone who has landed as a product and business |
| 1:05.3 | owner on the shelves of Target. |
| 1:07.3 | The very company she started out working for. |
| 1:09.6 | Today, she's going to share how the majority of her career in retail was pushing the boundaries |
| 1:15.0 | of representation and inclusion, and how that led her to changing the face of the stationary |
| 1:20.5 | industry with her company Beat Routed. |
| 1:23.9 | I really love what Jasmine had to share on everything from starting to even employing |
| 1:28.8 | her parents now. |
| 1:30.1 | So let's get right into it. |
... |
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