#246 Ultimate Name, Image, and Likeness (NIL) Marketing & Brand Guide for High School & College Athletes w/ Jordan Rogers, Former Nike Director
The Gabby Reece Show
Dear Media
4.8 • 954 Ratings
🗓️ 5 February 2024
⏱️ 144 minutes
🧾️ Download transcript
Summary
Former Nike marketing executive, Jordan Rogers, imparts his extensive expertise on Name, Image, and Likeness representation (NIL) in the context of college and high school athletes. Jordan's wealth of knowledge extends to personal branding, effective marketing strategies, and navigating the complexities of professionalism in college sports. This enlightening discussion delves deep into the intricate realm of Name, Image, and Likeness (NIL), emphasizing the pivotal role of self-discovery and identity formation. These insights are not limited to athletes but are also invaluable to individuals embarking on new career paths or artistic ventures. Jordan's remarkable journey, marked by triumphs over adversity such as drug addiction and incarceration, stands as a powerful testament to resilience and personal development.
00:05:11 - The Business of Sports
00:12:28 - Name, Image & Likeness Compensation
00:16:46 - Effects on Sports Performance
00:20:18 - Working in a Collective
00:23:05 - Moving Forward in Perpetuity
00:25:09 -Navigating Compensations in High School
00:33:39 - Is This Good for the Athletes?
00:44:50 - Authenticity with NIL
01:01:02 - Athletes and Branding
01:12:51 - Winning Athletic Brands
01:17:46 - Protecting the Easter Eggs
01:22:40 - Marketing Creativity
01:31:54 - Jordan's Story
01:50:06 - Perspective is Everything
01:57:42 - From Nike to Entrepreneur
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Connect with Jordan Rogers:
Website: https://www.jordanrogers.xyz
Instagram: @jordanrogers
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Bio: Gabrielle 'Gabby' Reece is an American actress, podcaster, and former model and professional volleyball player best known for hosting a lifestyle, health & fitness podcast titled The Gabby Reece Show. Additionally, she is the co-founder of XPT | Extreme Performance Training and Laird Superfood alongside her husband and big wave surfer Laird Hamilton.
The Gabby Reece Show talks to top experts with the goal of extracting the best information you will need to navigate the universe of health, fitness, relationships, parenting, and business. Gabby keeps it simple but gets to the heart of the conversation with the hopes of providing you with realistic takeaways.
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Transcript
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