#246: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 18 February 2020
⏱️ 61 minutes
🧾️ Download transcript
Summary
Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success. Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all boutique owners need to hear, and what strategies will help you create a successful social media presence. You won't want to miss this episode, it's packed with the most valuable advice from the Hub's social media queen!
Transcript
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| 0:00.0 | Time for episode number 246 with our very own boutique hub social media expert. My friend Shannon, |
| 0:07.4 | who is an Instagram guru. Get ready. You're going to love her, you guys. Let's talk about your |
| 0:17.5 | business, strategy, and the juicy details of what actually works, |
| 0:21.1 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:26.2 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:30.9 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:35.1 | I'm your host, Ashley Alderson from the boutique hub, |
| 0:37.5 | and I can't wait to chat. |
| 0:49.6 | So I'm sure as you guys have had experience growing your own teams in your business, I always |
| 0:54.6 | find it so ironic how God works in a mysterious ways and puts the right people in your path |
| 0:59.0 | at the very right time. |
| 1:01.6 | And that is certainly how my friend Shannon Gordon and I crossed paths and she came to work |
| 1:05.8 | for us at the boutique hub. |
| 1:07.2 | You see a couple years ago, actually when the boutique hub was very first starting, Shannon was one of the first boutiques that joined the hub. You see, a couple years ago, actually when the boutique hub was very first starting, Shannon was one of |
| 1:12.4 | the first boutiques that joined the hub. She had a boutique in North Carolina and very successful |
| 1:18.8 | boutique, super cute social media, great clothes, I mean, just had such a unique style. And when we |
| 1:26.0 | started to offer the boutique boot camp program, back when it was small group coaching, like one-on-one type format, Shannon signed up because she wanted to know more about operating her business and understanding the numbers and the inventory and the turn in her business. |
| 1:42.3 | So she signed up, she went through boutique boot camp, |
| 1:44.8 | got to meet several other boutiques that were going through boot camp at the time, |
| 1:48.7 | and was such an advocate for the hub the entire time she was a member. Well, as life has it, |
| 1:54.5 | changes happen, and Shannon and her husband moved from North Carolina to Colorado, |
| 1:59.7 | which unfortunately was an opportunity for |
... |
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