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Modern Craftsman

#245 Rebranding with Drew Reilley

Modern Craftsman

Modern Craftsman

Reno, Self-improvement, Entrepreneurship, Education, Architect, Business, Projectmanager, Careers, Newconstruction, Homerenovation, Build, Interiordesigner, Carpentry, Construction, Builders

4.91.1K Ratings

🗓️ 23 January 2023

⏱️ 126 minutes

🧾️ Download transcript

Summary

Our Partners:

Andersen Windows & Modern Craftsman

ROCKWOOL & Modern Craftsman

The Episode:

Drew Reilley from Slash Creative, joins Nick and Tyler to talk about his experience in the graphic design field, and to break down our rebranding process for the Modern Craftsman logo. He explains how every small detail correlates with an aspect of that brand, and how important subliminal messaging is in delivering the essence of that specific business. Learn about the decisions made behind each aspect of a brand or rebrand, and the importance of working closely with the creators to ensure the product represents their true vision for their company. To hear the full story, check out the episode!

The Modern Craftsman:

linktr.ee/moderncraftsmanpodcast

Find Our Guest:

Drew Reilley of Slash Creative

Find Our Hosts:

Nick Schiffer

Tyler Grace

Podcast Produced By:

Motif Media

Music:

"Dessert" by Nate Gusakov

Transcript

Click on a timestamp to play from that location

0:00.0

I know that we have been leading up to this for a while now.

0:06.0

We have a new partner for the podcast and this is a big one for us.

0:11.0

We're super excited.

0:13.0

We've been getting everything in order and kind of looking to get the re brand out or the brand refresh out before we made an announcement.

0:21.0

But the new partner, which you guys, I'm sure you're dying, you're dying to hear this because we've alluded to this for many episodes.

0:29.0

Now, but we are very excited to announce that we are partnering with Anderson over the next year.

0:37.0

We have some custom content that we're going to be putting out there, but also they are a supporter of this podcast over the next 12 months and we are so grateful to have them on board.

0:49.0

It was a really good fit. So we have a mutual connection over Anderson, who is Ellie.

0:57.0

If you guys follow her husband, Casey, he's a really good carpenter and woodworker and this, this mutual relationship that we have and getting hold of Ellie and her moving over to Anderson.

1:14.0

It, you know, talking with her and then learning about what they do and meeting the rest of the team.

1:22.0

It was a no brainer for us.

1:24.0

And this partnership is going to afford us an ability to just create better content, devote more time to this podcast and really legitimize things.

1:37.0

So we're very grateful for this.

1:40.0

As we kind of progress, we're going to nick in myself, we'll kind of create the normal banter and take some ad reads and kind of go off the cuff with them.

1:52.0

But for the first announcement, we really wanted to get their feelings and kind of explain why they decided to partner with us because this relationship does have two sides and we did not want to put words in their mouth.

2:12.0

So we asked them to provide us just a read for, you know, why they why they think that this is a good fit and why they are excited to partner with us.

2:22.0

So here we go.

2:25.0

I also, it's tough for me to read this because I don't take compliments well and flattery and this is extremely flattering.

2:34.0

So I may blush while doing this, but I greatly appreciate the words.

2:41.0

We're happy to support the modern craftsmen in their effort to better the building industry and provide value to their peers as long time fans and that's sick to hear the Anderson window is long time fans of our podcast.

2:55.0

But as long time fans, we couldn't be prouder and more excited to contribute to the incredible work of the modern craftsman team.

3:02.0

We're going to energize the next generation of trades people create an environment of collaboration in the industry and both inspire and mentor people to build a better business has had an incredible impact and we think they're just getting started.

...

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