If you focus on the negativity, you're never going to get out of it.

That's exactly what folks want you to do.

You've got to be realistic in the data and the feedback and then move forward

and just not give too much air to the negativity.

In hard times, some leaders gloss over the problems. Others get overwhelmed by them, but great leaders find a better way. And this episode shows you exactly how to do it.

Welcome to How Leaders Lead. I'm David Novak. And every week, I have conversations with the very best leaders in the world to help you become the best leader that you can be.

Now, my guest today is Bob Jordan, the CEO of Southwest Airlines.

Now, Southwest is a beloved brand, but it's no secret. They've faced some real turbulence lately.

They've dealt with operational issues.

They've made big changes like assigned seats and baggage fees and even the company's first ever layoffs. That's a lot for any leader to handle. But Bob's not just any leader. He's navigating all

of it with a rare mix of realism and optimism. He stays

clear-eyed and honest about what's happening, while also staying hopeful and excited about what's next.

You'll hear how he walks that line, all the while keeping people at the center of it all. It's the

blueprint you need to lead through whatever

ups and downs you're facing. So here's my conversation with my good friend and soon to the years,

Bob Jordan. You know, my daughter Ashley worked at Southwest Airlines just after she graduated from Vanderbilt,

and one of the things she loved, and one of the things I've loved learning about is the Southwest

culture. And I know that recognition is a key part of your culture. What's the most fun you've

ever had, Bob, recognizing someone at Southwest? You know, hey, the culture is unique and it's awesome.

Herbert and Colleen always said, I refuse to define the culture, but I always say,

basically, we hire people that are low ego, they're humble, and they just love to serve

other people.

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