243 The Innovation Mandate by Nicholas Webb

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 6 September 2019

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/innovation-mandate-nicholas-webb

In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation—the steady flow of new ideas—drives sustained success. It allows a company to:

Introduce new products and services
Effectively connect with customers
Sharpen the supply chain
Efficiently manage finances
Hire and retain the best people

Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts:

Innovation generates profits;
Innovation, in the form of new, profitable ideas, can come from anywhere
Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance

Additionally, the book offers a five-point checklist to ensure your company is innovation ready.

Transcript

Click on a timestamp to play from that location

0:00.0	This is Nicholas Webb, author of the Innovation Mandate, the Growth Secrets of the Best Organizations in the world,
0:05.7	and you're listening to the Marketing Book Podcast.
0:08.8	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:19.0	And now here's your host Douglas Burdett.
0:22.0	Hello, thanks for joining me on the marketing book podcast. your host, Douglas Burdett.
0:23.0	Hello, thanks for joining me on the Marketing Book
0:24.8	Podcast, where each week I publish an interview
0:27.2	with the author of a new marketing or sales book
0:29.4	and which was named by Forbes
0:31.0	as one of 11 Smart Podcast that will keep you in the know. named by
0:35.0	LinkedIn as one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn as one of 10 podcasts that will make you a better marketer.
0:40.0	My goal for this podcast is to help us both discover new ideas so we can better succeed
0:45.1	in the quickly changing field of modern marketing and sales.
0:48.6	Don't worry about taking notes.
0:49.8	You can find links to everything linkable in this episode's show notes at marketingbook
0:53.8	podcast.com and since you're a listener to the marketing book podcast if I can
0:58.8	recommend a specific marketing or salesbook or some other helpful resource that I know of for whatever
1:04.0	situation you find yourself in feel free to connect with me on LinkedIn where we can
1:08.3	chat and I'll try to point you in the right direction and save you time.
1:12.4	This show is produced by my marketing. you in the right direction and save you time.
1:13.0	This show is produced by my marketing firm.
1:15.0	We work with manufacturers to help them grow.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.