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How Leaders Lead with David Novak

#243: Steve Case, Cofounder of AOL – Success takes time

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 12 June 2025

⏱️ 61 minutes

🧾️ Download transcript

Summary

When you’re building something new, it’s easy to get discouraged by how long it takes to gain traction. But if anyone knows how to stay in the game, it’s Steve Case. In this episode, the AOL cofounder and Revolution CEO opens up about the grit, patience, and strategy it took to pioneer the internet—and why most success stories take a lot longer than people think. You’ll hear how he built AOL through years of slow progress, what he looks for in entrepreneurs today, and how that iconic line, “You’ve Got Mail,” came to be. If you’re feeling stuck or off track, this episode will help you refocus and recharge!You’ll also learn: Three qualities of successful entrepreneurs The #1 mindset you need if your business is in growth mode A powerful leadership lesson from the disappointing AOL-Time Warner merger Why a one-size-fits-all leadership style might let you down Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go  ⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Almost every company, there's a few overnight successes, but very, very few.

0:04.1

Most of them are, you know, a struggle and a slog, and there are times where it doesn't look like

0:09.0

it's even going to be successful.

0:10.5

And just being able to punch through that, power through that, stick with it, I think is incredibly

0:16.0

important.

0:31.4

Everybody. Everybody loves a success story, but not enough people talk about what it takes to stay in the game long enough to build one.

0:38.8

Welcome to How Leaders Lead. I'm David Nobeck. And every week, I have conversations with the best leaders in the world to help you become the best leader you can be. My guest today is Steve Case, the co-founder of America Online.

0:45.2

These days, he's the chair and CEO of Revolution, a firm that backs entrepreneurs from all across the

0:51.8

country, including companies like Kava and Framebridge.

0:56.5

Now, the Internet might feel like the air we breathe today, but in 1985, when Steve co-founded

1:03.0

AOL, that sure as heck was not the case. Steve and his team had to persist through years of doubts

1:10.6

and setbacks and chaos before

1:12.7

America really did get online and make AOL the top performing stock of the 90s. So what do you do

1:20.6

when progress is slow like that? In today's episode, you'll see how Steve built the resilience

1:25.9

to keep going when success felt like a slog,

1:28.7

and how the good news is for us, that same mindset he used to grow his business is one you can learn from,

1:34.5

too. So let's see how it's done, and hear how that iconic You've Got Mail line came to be.

1:40.9

Here's my conversation with my good friend, and soon to be yours, Steve Case.

1:50.5

You know, Steve, I was thinking about, you know, here we are doing this interview right now,

1:56.3

completely online from two different locations. I'm in Louisville, Kentucky, you're in Washington, D.C.

2:03.7

And this isn't possible.

2:06.2

This isn't possible without all that you built.

...

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