#243: Dos and Don'ts of Text Message Marketing with Bobby Angilella Co-Founder of Slick Text
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 28 January 2020
⏱️ 48 minutes
🧾️ Download transcript
Summary
Today Bobby Angilella, co-founder of Slick Text, joins us for the Dos and Don'ts of Text Message Marketing. He goes over all the guidelines of text message marketing and how you can create the most successful marketing strategy. Bobby also talks about the frequency of your text messages, setting up appropriate formate, measuring redemption and so much more! After this episode, you will know all the tools needed to create an AMAZING text message marketing strategy, so bring along your notebook!
Transcript
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| 0:00.0 | Hey guys, welcome to episode number 243, and we're going to dive deep into text message marketing. |
| 0:05.8 | So get ready to meet my friends at Slick Text. |
| 0:12.7 | Let's talk about your business, strategy, and the juicy details of what actually works. |
| 0:17.4 | From mainstream fashion to fashion on Main Street and the entire ecosystem |
| 0:21.9 | behind it. |
| 0:22.9 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:27.4 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:31.3 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:55.7 | Hey guys, one of the most important opportunities that we have in marketing today is to build our lists, whether it's email list or our Facebook Messenger list or our text marketing list, actually having a list that you own versus putting all of your eggs in the basket of social media and not knowing if the algorithm is going to allow your |
| 0:59.6 | followers to see your content really is forward thinking about setting your business up for success. |
| 1:05.7 | So today I wanted to answer some of your common questions about text marketing with my friend Bobby |
| 1:11.2 | Angelella from Slick Text. He's going to talk about how to grow your marketing list with text |
| 1:17.6 | marketing, how to run giveaways, how to share content, really how to engage your followers. |
| 1:22.8 | I think this dad is something like 99% of text messages are read within the first five minutes, whether they're |
| 1:28.2 | opened or actually just viewed on your preview screen on your phone, it's a pretty significant |
| 1:33.1 | stat. When you think about how you're actually engaging your customer versus always just trying |
| 1:37.9 | to sell your customer, there's some real opportunity with text marketing. So enjoy today's episode. |
| 1:43.8 | I know your mind is going to run crazy |
| 1:45.4 | with ideas on how to segment your list and how to reach out to your customers and how to drive |
| 1:49.9 | more engagement in a list that you truly own. So enjoy this with my friends again at Slick Text. |
| 1:55.4 | There is a download that goes along with this episode. So check it out in the show notes. |
| 1:59.1 | And as always, let me know what you think |
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