Hey guys, it's time for episode number 241 with my friend, the retail professor, Sarah Berks.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

All right, guys, you are in for a tweet today because we're going completely behind the scenes today in the hub.

And it's with one of my favorite people, Ms. Sarah Birx.

Hello, Sarah.

Hey, guys.

How's it going?

So if you guys could ever be a mouse in the corner or a fly on the wall,

Sarah and I get to travel quite a bit. And when we do, we're always talking business. Like our brains

function the same way. So today, we thought it would be fun on the episode to just go behind

the scenes and a conversation that you and I have undoubtedly had a million

times in our hotel room or at a hotel bar or you name it. But we are always talking about

the questions we get asked from retailers of all sizes, of all shapes, of all backgrounds,

and some of the most common stumbling blocks that we see retailers come across. And there's 12

main areas. And really, these are the

areas that we kind of thought in detail about step by step, put them in a process, and ended

up building retail boot camp off of these 12 key areas, kind of in a progression. Would you say,

Sarah, they all have to kind of go in order to make sense?

...