#24 - Beca Alexander Founder and President of Socialyte: Starting An Influencer Management Agency, The World of Social Media and Content Creators, Building a Successful Digital Brand, Fraudulent Activity in the Industry, Sponsored Posts, Launching Product
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 11 March 2019
⏱️ 64 minutes
🧾️ Download transcript
Summary
Today I'm chatting with Beca Alexander, the Founder and President of Socialyte about the world of Influencers. Socialyte is one of the top Influencer Management agencies in the world. Beca was one of the OG influencer managers, as in, she was doing it before it was even a thing, so she’s very much on the pulse. Today, she does a deep dive into the world of social media, influencer management, and basically answers all the questions you may have about this industry.
She goes over what it takes to be a successful content creator and the importance of professionalism in this domain. We talk about understanding motivation and get into the concept of authenticity. Beca gives us her opinion on how to balance sponsored with non-sponsored posts. This episode is packed with information on how to thrive in this industry. Whether you’re a content creator or are just curious to learn more about how this industry works, this is an episode you shouldn’t miss.
To connect with Beca click HERE
To learn more about Socialyte click HERE
To connect with Siff click HERE
To learn more about Icing and Glitter click HERE.
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Transcript
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| 1:10.9 | Hey, guys, and welcome back to the Dream Bigger podcast. So I know a lot of you listening are creatives who either have a blog or want to start one. |
| 1:15.8 | I get a lot of questions from you about the world of content creation, whether it be how to start a blog or questions about signing with management. |
| 1:22.8 | So today I brought in an expert to do a really deep dive into the world of content creators. And I say |
| 1:28.5 | content creators because I hate the word influencer. It's just so overused. But first, I do |
| 1:35.4 | want to ask you to please, please leave the podcast or review if you haven't yet. Subscriptions |
| 1:39.9 | and reviews are what show iTunes that you're enjoying the show and really helps me bring on |
| 1:44.6 | amazing guests who bring you a lot of value. Becca Alexander is the founder of Socialite, |
| 1:50.2 | one of the top influencer management agencies in the world. If you have no idea what an influencer |
... |
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